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00   Pricing

The audit is free.
The fixing has a price.

Every audit I run costs nothing. You pay only when I do the work: one-time projects run $2,500 to $18,000, and monthly runs $2,500 to $8,500/mo. There are no tiers in between to decode.

The custom Google Ads audit is free for any account at any spend level. I write it myself and send it back within 24 hours of read-only access. Request the free audit

Three prices, no tiers

The pricing model

  1. 01

    Free audits · $0

    I look first and tell you what I would fix.

  2. 02

    One-time projects · $2,500 to $18,000

    A fixed price for one defined job, quoted from the audit before work starts.

  3. 03

    Monthly · $2,500 to $8,500/mo

    Month-to-month. At $8,500 it is the Fractional Marketing Lead seat.

01   Free audits

Every audit
is free.

No fee for any of them. I work from read-only access or public data, and I take a limited number each month so each one gets real time. The findings come back as a written report or walked through on a call, as each audit below describes.

What a free audit looks like

Three pages from an audit I wrote in September 2026. The client’s name and anything that would identify them is blurred. That account needed 19 pages. Most run 5 to 7.

Audit summary page: monthly spend up 18.4%, conversions counted down 39.3%, cost per conversion up 95.1%, with a spend and conversions chart and the three things to do first. Body text blurred. (opens a larger view)
The summary. Three numbers, the trend behind them and the fixes to make first.
Audit findings page: five findings in order of severity, starting with a booking event that recorded zero for thirteen straight months. Body text blurred. (opens a larger view)
The findings, in order of severity. The first one had been costing money for thirteen months.
Audit Quality Score page: cost-weighted average 5.49, 64.2% of spend rated below average for expected click rate, with a component table. Body text blurred. (opens a larger view)
One diagnostic page. Quality Score broken down by what Google is actually complaining about.

02   One-time projects

$2,500 to
$18,000.

One defined job at a fixed price. I quote it from the free audit before any work starts, so you know the number before you commit. Larger multi-site work or migrations beyond that are quoted after the audit.

Where typical work lands

  • Fixing tracking typically $2,500

  • A catalog imagery batch: ten lifestyle renders plus one Meta ad set typically $2,500

  • A Shopify storefront usually $5,000 to $12,000

  • A product launch $8,000

  • A service-business site, up to about 40 pages from $10,000

  • A 200+ page site, or a migration of several hundred URLs $18,000

These are examples, not packages. The audit sets the scope and the scope sets the price.

03   Monthly

$2,500 to $8,500
a month.

Month-to-month, no minimum term, and ad spend is never marked up. $2,500 a month buys one ad channel run end to end, tracking kept healthy, and a written report every Monday.

Add-ons, $1,500 a month each

  • A second ad platform +$1,500/mo

  • Landing pages and site upkeep +$1,500/mo

  • Imagery and creative +$1,500/mo

  • Lead-quality and call scoring +$1,500/mo

  • The strategy seat: a weekly working session and the plan +$1,500/mo

Four add-ons bring one channel to $8,500 a month, and that's the cap: one brand never pays more, and at the cap every add-on is included. At $8,500 it is the Fractional Marketing Lead seat. It usually fits brands spending $30K a month or more on ads.

Several brands or locations are quoted separately.

What monthly work hands you

Real pages from real work, in the order an engagement runs. Client details are blurred. Pick a step, or let it play.

Audit page titled The path forward: three phases ordered by dependency, phase one fix the measurement, phase two bid control and query control. Body text blurred. (opens a larger view)

Week 1

The plan, in writing

  • Phases ordered by dependency, not by calendar. Nothing in phase two gets judged until the measurement in phase one is real.
  • Written down, so you can push back before a single setting changes.

From a real audit, September 2026. Client details blurred.

04   Ecommerce Brands

Fix the signal. Scale what produces revenue.

See the ecommerce program
  1. One-time projects

    One-time projects

    Typical work: fixing tracking, a catalog imagery batch, a Shopify storefront (usually $5,000 to $12,000), a product launch ($8,000).

    $2,500 to $18,000

    Fixed price, quoted after the audit

    Proof: A 150-product furniture store built solo: $5,387 in its first month, $56,182 in September. Read the case

    Start with the free audit
  2. Monthly

    Monthly

    $2,500 runs Google Ads or Meta end to end. Common add-ons for a store: the second ad platform, imagery and creative.

    $2,500 to $8,500/mo

    Month-to-month

    Proof: A vanity store from $24,595 a month to $116,129, on about $4,000 a month in ads. Read the case

    Start with the free audit
  3. Monthly at the cap

    Fractional Marketing Lead

    Monthly at the cap: every add-on, with strategy, channels, tracking, reporting and the operating cadence led directly by me. Usually fits accounts spending $30K a month or more on ads.

    $8,500/mo

    Month-to-month

    Proof: +147% non-brand revenue and a 1.9x blended ROAS lift in 90 days. Read the case

    Book a Strategy Call

Run a catalog-heavy home, furniture, or decor brand? See the specialist ecommerce path for the imagery and Shopping work.

05   Service Businesses

From lead volume to signed work.

See the service-business program
  1. One-time projects

    One-time projects

    Typical work: fixing tracking, a service-business site (from $10,000 up to about 40 pages), a 200+ page site or large migration ($18,000).

    $2,500 to $18,000

    Fixed price, quoted after the audit

    Proof: A 224-page bilingual law-firm site, with 223 of 223 old URLs still resolving. Read the case

    Start with the free audit
  2. Monthly

    Monthly

    $2,500 runs one ad channel end to end. Common add-ons for a service business: lead-quality and call scoring, landing pages and site upkeep.

    $2,500 to $8,500/mo

    Month-to-month

    Proof: Ad spend cut 50% while qualified signups doubled, in 90 days. Read the case

    Start with the free audit
  3. Monthly at the cap

    Fractional Marketing Lead

    Monthly at the cap: every add-on, with strategy, channels, tracking, reporting and the operating cadence led directly by me. Usually fits accounts spending $30K a month or more on ads.

    $8,500/mo

    Month-to-month

    Proof: 236 calls scored and three case-value tiers fed to bidding. Read the case

    Book a Strategy Call

06   What is not included

The scope
is the scope.

Every line below is something an agency might fold in to make the pitch feel bigger. None of it is included. Each omission keeps the program small enough that one senior operator can run it without compromising the work.

  1. 01

    A junior account manager

    There is no AM seat in any engagement. The senior operator on the sales call is the senior operator on every weekly working session. If you want a buffer between you and the work, hire an agency.

  2. 02

    Weekly reporting decks nobody reads

    A written Monday summary covers spend, leads or revenue, what changed, what is next. PDFs and slide decks are not included. The dashboard is the source of truth.

  3. 03

    24/7 support or guaranteed response times

    Slack is open during US business hours. Outside that window the response can wait until morning. Genuine production fires get triaged the same hour.

  4. 04

    Social media management

    I do not write or schedule organic Instagram, TikTok, or LinkedIn content. The Content Engine ships SEO blog posts to your CMS as drafts. That is the only owned-content output.

  5. 05

    Standalone design or branding services

    Ad creative gets built inside the program because the ads need to ship. Logos, brand identity systems, packaging, print collateral, and pitch decks are out of scope.

  6. 06

    Affiliate, influencer, or PR programs

    Not the work. If those channels matter for your brand, hire an operator who runs them. Trying to fold them in as a favor is how every program quietly fails.

07   Before the call

Start with the audit.
I will name the fix.

If the problem is one defined job, I will quote it as a one-time project. If a channel needs someone running it every week, that is monthly, and you add only the pieces you need. If strategy, acquisition, tracking and reporting all need one owner, that is the Fractional Marketing Lead seat at $8,500.

I do not make the larger engagement the default. I will recommend the smallest one that can fix the problem.

5.0 average from 8 Google reviews.

“Conner is great! I was one of his early clients years ago and together, we've literally tripled my business, all while cutting my cost of client acquisition in half!”
Josué Guerrero · Founder, Greenacre Law · Google review
“Wonderful. Explains it thoroughly so I understand. More importantly, seeing great results in such a short time period.”
Olivia Streeton · Owner, Vanity Resource · Google review
“Conner is incredible at what he does. He knows what he is doing at a high level but is also able to break everything down and explain it to someone like me who wants to know every little detail.”
Andrew Robbins · Owner, SugarBabies Online Baby Store · Google review

The role

What a fractional
marketing lead is.

The top of the monthly range buys a seat. This is what the seat is, what it covers, and how it differs from the other shapes you could hire.

What is a fractional marketing lead?
A fractional marketing lead is a senior marketer who owns a company’s marketing strategy and execution on a part-time, ongoing basis. You get one experienced operator embedded in the business, running the work directly, without the cost of a full-time executive or the layers of an agency. Fractional means a fraction of the time, not a fraction of the seniority. The same role is often listed as a fractional marketing director or fractional head of marketing. The seat is the same.

What does a fractional marketing lead do?
They set the strategy, then do the work that strategy implies. In practice that means owning paid acquisition, conversion tracking, the weekly testing and reporting, and the calls where decisions get made. The defining trait is that the same senior person who decides what to do is the one who does it. There is no handoff to a junior and no account manager in between.

How much does a fractional marketing lead cost?
Most fractional marketing engagements run between $3,000 and $15,000 a month depending on scope and seniority, far below a full-time senior hire once salary, benefits, and ramp time are counted. My audits are free. Monthly work runs from $2,500 for one ad channel to $8,500 for the full Fractional Marketing Lead seat, with each add-on $1,500 in between, month-to-month. One-time projects run $2,500 to $18,000. The pricing is published in full.

Is a fractional marketing lead an employee or a contractor?
A contractor. The engagement is a monthly agreement for a defined scope, not a payroll seat, so there is no salary load, no benefits, and no severance exposure. The work happens inside your accounts and your tools, and everything built stays yours when the agreement ends. Notice period is set in the agreement; mine is month-to-month.

How many clients does a fractional marketing lead work with at once?
A real fractional lead works with a small handful of companies at a time, usually three to six, because the model only works if one senior person has the bandwidth to be hands-on in each account every week. Anyone claiming to run twenty accounts personally is describing an agency, not a fractional engagement.

Ready to choose

Bring the account.
Leave with the scope.

Thirty minutes, founder to founder. I will tell you what I would fix first and what it would cost.

Book a Strategy Call Request my custom account audit