A static site on fast hosting
Built in Astro with every page pre-built as plain HTML, so search crawlers and AI crawlers get the whole page on the first request. No page builder, and no plugin stack to keep patched.
47.66° N 117.43° W Summit · Profitable Growth
00 from $10,000 · Scoped by page count · Law firms, practices, home services
A new site that keeps every old URL and counts every lead.
For law firms, medical practices and home-services companies whose customer is worth four figures or more. I build a fast static site, carry every old URL across, and wire the tracking before the domain moves. When someone asks ChatGPT or Google who to call, your site and every listing I can reach give it one set of facts to read.
01 The problem
The office moved.
The answers didn't.
When a business moves offices or rebuilds its site, the new facts go live on the new site that week. The directories, the listings nobody updated, and the old pages still sitting in an index keep saying the old thing. AI assistants read all of them, and they repeat what they read.
533 Old URLs carried across on the Hand & Wrist Institute build, all resolving
223 Mapped old URLs on the law firm build, all resolving
34 KB Law firm homepage weight, down from 763 KB
The URL counts on the two builds were re-checked live on 3 October 2026.
02 What ships
Nine things
in the build.
The redirect contract, structured data, llms.txt, tracking and ad landing pages are all live on client sites today.
Structured data that matches the page
Markup for the business, each location, each practitioner or attorney, and each service, matched to what the page says. An llms.txt file goes in too. I treat that one as housekeeping.
A redirect contract for every old URL
Every old address mapped to its new home before launch, then re-checked live after it. On the Hand & Wrist Institute build that was 533 URLs, and every one still resolves.
Search Console, Bing and IndexNow
Google Search Console and Bing Webmaster Tools set up for the new site, and IndexNow sent on launch day so the new pages are announced the moment they exist.
Call and form tracking before launch
Call tracking numbers and conversion events wired in before the domain moves over, so the first lead the new site produces gets counted. For a medical practice, only through vendors that sign a business associate agreement.
Your listings, checked against the site
I check your Google, Bing, Apple and Yelp listings against the new site and correct what you give me access to. Name, address, phone and hours should read the same everywhere an engine looks.
An AI answer baseline
Before launch I run the full AI answer audit against your practice or firm, so there's a dated before to compare against. It comes first in the build, not as a separate purchase.
A launch security check
A security pass on the finished site before the domain points at it.
Ad landing pages, if you run ads
Pages built for the campaigns you pay for, with the tracking already on them. The Hand & Wrist Institute build shipped eight.
03 Why it ships in one window
The assistants read
more than your site.
When someone asks ChatGPT or Google who to see, the answer gets assembled from your site, your listings, the directories, and whatever old pages are still indexed. If those sources disagree, the assistant has to pick one, and it doesn't always pick the new one.
In one AI answer audit I ran for a client, 31 percent of the answers that named the business carried a wrong fact. The client isn't named here.
So the site, the structured data and the listings go out in the same window. Your own sources stop contradicting each other. The redirects carry the old addresses to the new pages, and the listings stop contradicting the site.
I can't promise what an assistant says afterwards. Before launch I run the full AI answer audit against your practice or firm, so you have a dated before and can see whether the answers move.
04 Selected builds
Five sites,
all live.
I designed and built every one of these. Robert Russell Designs, Hand & Wrist Institute and Greenacre Law each have a full write-up with the migration numbers.
Robert Russell Designs · Custom furniture maker
Rebuilt off Weebly into 58 sitemap pages around his own work and the drawing every commission is approved from. 112 of 113 old addresses still reach a live page in one redirect or fewer, and his Google Ads moved to the new pages the same night.
Hand & Wrist Institute · Surgical practice
A surgical practice site I designed and built, moved off WordPress with ad landing pages and the mail path kept out of the move.
Greenacre Law · Four offices
Two hundred twenty-four pages with a full Spanish mirror, a local page set for each of four offices matched to its courthouse, all 223 mapped old URLs still resolving, and the homepage cut from 763 KB to 34 KB.
Spokane, WA · Moving company
Fifteen-plus pages, a moving-cost calculator, and a live Google reviews feed pulling their real ratings onto the page.
Second home financing · 24 states
Forty-four pages for a mortgage originator: thirteen financing guides, one page for every state he is licensed in, and three calculators that answer the down payment and debt-to-income questions before he picks up the phone.
05 The engagement
Priced by page count,
from $10,000.
A site build is a one-time project at a fixed price, and the quote follows the page count. A site up to about 40 pages starts at $10,000. Builds over 200 pages, or migrations carrying several hundred old URLs, are $20,000. Larger multi-site work or migrations beyond that are quoted after the audit. Every price is on the pricing page.
The site build
A fast static site for a law firm, practice or home-services company, built so search engines and AI assistants read the same facts about you. Up to about 40 pages.
from $10,000 / project
Scoped by page count
- →Up to about 40 pages
- →Static Astro site, every page pre-built as plain HTML
- →Structured data for the business, locations, people and services
- →Redirect contract, re-checked live after launch
- →Call and form tracking wired before launch (BAA vendors only for medical)
- →Google, Bing, Apple and Yelp listings checked
- →AI answer baseline before launch
Large build or migration
For builds over 200 pages, or migrations carrying several hundred old URLs.
$20,000 / project
Larger multi-site work quoted after the audit
- →Everything in the standard build
- →Every old URL mapped, then re-checked live
- →A local page set for each office
- →Ad landing pages if you run ads
The AI Answer Snapshot
Free, before you commit to anything. The build includes a baseline run before launch, and the full audit comes first in any paid project.
Free
Within 48 hours
- →10 questions, 3 AI engines, one run each
- →Every answer captured and dated
- →A ranked fix list
06 After launch
After launch,
I keep running it.
$2,500 to $8,500/mo
Month-to-month · Monthly
A lot of what decides whether an assistant names you happens after launch. Listings drift, reviews arrive or don't, the site needs new pages, and the ads need someone on them every week. Monthly work puts all of it with one person, and you add only the pieces you need.
- → $2,500 a month: Google Ads run every week, tracking kept healthy, and the Monday written report, with a line for leads that came from AI assistants
- → Lead-quality and call scoring, $1,500 a month: call tracking and scoring, and closed-won outcomes fed back to the ad account. For a medical practice, calls are recorded and scored only through vendors that sign a business associate agreement
- → Landing pages and site upkeep, $1,500 a month: edits and new pages within a monthly allowance of hours set in your quote, and your Google, Bing, Apple and Yelp listings kept matching the site, wherever you give me access
- → Inside site upkeep, a review program you run: request templates and timing, no incentives, and no filtering of who gets asked. For a practice, reply templates that never confirm someone is a patient
- → Inside site upkeep, a quarterly AI answer retest on the same frozen question set, with every rate reported with its interval
One business never pays more than $8,500 a month, and at that cap it is the Fractional Marketing Lead seat. There's no minimum term, and no guarantee about what an assistant says. What you get is the work done every week and the answers measured every quarter.
Talk through monthly workWhat the program hands you
The exact templates I send clients, filled in for a made-up sample store, in the order an engagement runs. Pick a step, or let it play.
(opens a larger view) Week 1
The plan, in writing
- Phases ordered by dependency, not by calendar. Nothing in phase two gets judged until the measurement in phase one is real.
- Written down, so you can push back before a single setting changes.
Example page on the real audit template. The store and every number are made up.
07 Fit
Who this is for.
Who it isn't.
If you fit the left column, request a free ads audit. If you fit the right one, I'll say so in writing. Selling products online? That's a storefront build.
Who this is for
- → You run a law firm, a medical practice or a home-services company, and one customer is worth four figures or more
- → You're moving offices, adding a location, or leaving WordPress, and the old URLs already bring in work
- → You want call and form tracking counting from the day the site goes live
- → You can give me access to your listings and one person who signs off
Who this isn't for
- × You sell products online. That's a storefront build, and it lives on its own page
- × You want a guarantee of rankings or of AI assistants recommending you. Nobody can honestly give either
- × You want a templated site for a California law firm. I build those as custom engagements with your own counsel signing off on every page, and with no "specialist" wording anywhere
- × You want the website itself to collect medical history, insurance details or other clinical information. I keep site forms to contact basics, and which vendors may receive even those is your compliance officer's call, not mine
08 FAQ
Before you ask.
Running ads too? The retainer side lives on the service brands page, with detail for law firms and home services.
What does it cost?
From $10,000 for a site up to about 40 pages, and $20,000 for builds over 200 pages or migrations carrying several hundred old URLs. In between, the quote follows the page count. Larger multi-site work or migrations beyond that are quoted after the audit. You get a fixed price after the free ads audit or a strategy call, once I've seen the current site. Site builds are one-time projects, which run $2,500 to $20,000 on the pricing page.
How long does it take?
It's scoped by page count, so the timeline comes with the fixed quote instead of off a menu. A 30-page site for one office and a 300-page migration for four are different jobs, and I would rather give you a real date than a range.
Can you move me off WordPress without losing rankings?
Nobody can promise rankings through a move. What I control is the redirect contract: every old URL mapped to its new home, then every one re-checked live after launch. On the Hand & Wrist Institute build that was 533 URLs, and all 533 still resolve.
Who owns the site and the hosting?
You do. The site goes into your own hosting account, wherever you want it. The Hand & Wrist Institute site runs on the practice's own Netlify team, not mine.
What happens after launch?
You can move onto monthly work, $2,500 to $8,500/mo and month-to-month. $2,500 runs the ads, and site upkeep or lead-quality scoring are add-ons at $1,500 a month each. Or take the site and run it yourself. It's your code on your hosting either way.
Does the build include running my ads?
No. If you run ads I build the landing pages and wire the tracking, but managing the campaigns is a monthly retainer. That's covered on the service brands page.
Can you guarantee ChatGPT or Google will recommend me?
No, and I would be careful with anyone who says they can. Nobody controls what an assistant recommends. What the build does is make your site, your structured data and your listings state the same facts, and the baseline run before launch gives you a dated before to measure against.
I'm a law firm. Who approves the copy?
You do. Every public page gets your final approval before it goes live, because state bar advertising rules apply to your site. Where a state restricts 'specialist' wording, as California does, I keep it off the site unless your counsel approves it.
Ready to scope it
Bring the old site.
Leave with a scope.
Get a free ads audit. Add me as a read-only user on the ad account and I'll write it myself, 5 to 7 pages, back within 24 hours of access. No call needed. Don't run ads yet? Book a strategy call and bring the current site.
Want the numbers first? Read the Hand & Wrist Institute cutover or the Greenacre Law rebuild.
Or email hi@connercrowe.com.