47.66° N 117.43° W Summit · Profitable Growth
00 About
The person you work with.
I am Conner Crowe. I help ecommerce and service businesses get more customers from Google and from AI assistants like ChatGPT, Gemini and Perplexity. I run the website, the ads and the tracking as one system, working as an independent fractional marketing lead. My one offer is called The Operator Engagement, and I take on a small handful of founders at a time. The person on the call does the work.
I work from Spokane, WA, with Shopify and ecommerce brands, including Emma Grace Home, a furniture store I built and run marketing for, and with service businesses across the United States. I have ten years in marketing and more than $15M in managed ad spend behind me, and I still run the Google Ads, Meta, tracking and storefront work myself. I hold Google's current Search and AI-Powered Shopping ads certifications, and both links go to Google's own verification page. My custom Google Ads audit is free at any spend level and comes back within 24 hours of read-only access.
This page exists because if you are thinking about hiring me, you should know who is going to be on your account. Not a logo. Not a team. Me.
Video · 1:03 · Sound on
Who I am and how I work
Read the transcript
I'm Conner Crowe. I help ecommerce and service businesses get more customers from Google, and from AI assistants like ChatGPT. I run the website, the ads and the tracking as one system. Everything between the click and the customer. I started in graphic design, then web design, then in-house marketing, then inside agencies, where I saw the model break. The senior sells the work, and a junior learns on your account. So I went independent. The person on the call does the work. Tracking gets fixed first. You get a written summary every Monday, month to month, and you own everything I build. Ten years, more than $15 million in managed ad spend. A furniture store I built went from $5K in its first month to $56K, five months later. When I'm not working, I'm outdoors. Out there, you never guess when you can measure. I run accounts the same way. Start with a free ads audit. I write it myself, and it's back within 24 hours.
I did not come up
through the agency ladder.
I started in design. The job was to make things people wanted to look at. The lesson was figuring out why some things stop you and other things do not. That is the lesson the rest of this career runs on.
From there I moved into performance marketing. Over the last decade and $15M+ in managed ad spend across Google, Meta, Shopping, Performance Max, and the conversion tracking underneath all of it. Lead-gen, ecom, B2B, local service. The vertical changes. The diagnosis pattern does not.
I worked inside agencies long enough to see exactly where the model breaks. The senior who sells the engagement is rarely the person doing the work. The work gets handed to a junior who is learning on your account. The reports get written by someone three days behind. Nobody is wrong on purpose. The structure is just bad for the client.
I went independent in late 2024. Now I work directly with founders. One senior. Direct line. Written summary every Monday. The agency offering, without the agency.
Field note
The outdoors is not a side note for me. It is where I spend my time, and it taught me the discipline the work runs on. Read the terrain before you pick a route. Check your position often. Never guess when you can measure. I run an account the same way. Tracking first, one clear route, a written check every Monday.
02 The full stack
I work the whole stack.
Most marketing problems are design problems and tracking problems and copy problems wearing a marketing hat.
I went to college for graphic design. I worked as a web designer. I worked as a graphic designer. I worked in marketing. Then I stacked all of it into one seat.
Graphic design
College training plus working as a designer. Brand systems, typography, color, layout, art direction. Where the eye for craft starts and where bad creative gets caught before it ships to a feed.
Web design + build
Front-end work and conversion-focused landing pages. The reason I can ship a tracking fix, a hero image, or a CRO test in the same session rather than waiting on a dev shop. Most recently Emma Grace Home: 150+ products on Shopify, built solo, live in under a month. Read the build
In-house marketer
Years inside marketing teams as the person shipping the work. Built the instinct for what creative converts versus what just looks nice in a deck.
Fractional marketing lead
The seat I sit in now. Strategy plus paid plus tracking plus creative oversight, because I have already done each piece, not just the last one. The full stack of skills in one operator instead of four hires.
03 The workflow
One operator.
A modern toolkit.
The work an agency splits across four juniors and a project manager, I run as one program. That is only possible because the volume work runs through a workflow I built and tune myself. Catalog scraping. Image rendering. Ad-variant drafting. Audit assembly. The mechanical layer. It's the pipeline that rendered every product image in the Emma Grace Home catalog, 150+ products and zero product shoots.
Every program opens with a written brand constitution: voice, palette, factual claims, what not to say. The workflow runs against that constitution. I review every output before it ships. Every claim before it goes in a deck. Every render before it touches your catalog. The audit trail records exactly what produced what.
The point is the judgment time it buys back. Positioning calls. What to kill. The strategy you are paying me for. The craft-heavy work stays mine. I document the whole connected web of it in The Operator Lab.
04 How I work
Five rules.
I do not break them.
Tracking first.
I will not run ads against broken data. The tracking gets fixed before anything else moves.
One senior on every call.
Same person on strategy. Same person on execution. No handoff between the call and the keyboard.
Founder direct.
No account manager filtering the conversation. You talk to me. Decisions get made in the call, not in a deck a week later.
Written Monday summary.
Every week. Numbers, decisions, what changed, what is next. So nothing lives only in a meeting that already happened.
You own the work.
I work inside your accounts, not over your shoulder. When the engagement ends, you keep everything I built.
What working with me looks like
The exact templates I send clients, filled in for a made-up sample store, in the order an engagement runs. Pick a step, or let it play.
(opens a larger view) Week 1
The plan, in writing
- Phases ordered by dependency, not by calendar. Nothing in phase two gets judged until the measurement in phase one is real.
- Written down, so you can push back before a single setting changes.
Example page on the real audit template. The store and every number are made up.
05 Tooling
What I
work inside.
Platforms and tools I am hands-on in every week. Not a wishlist. The day-to-day.
- Notion
- Google Sheets
- GA4
- Looker Studio
- GTM
- Server-side GTM
- Stape
- WhatConverts
- Meta CAPI
- Shopify
- WooCommerce
- Astro
- Liquid
- Webflow
- Cloudflare Pages
- Klaviyo
- Google Ads
- Google Merchant Center
- Meta Ads Manager
- Shopify / WooCommerce
- In-house render pipeline
- Meta catalog
- Google Business Profile
- Google Search Console
- Bing Webmaster Tools
- Schema.org
New stack on your side? I have probably already wired it up for another founder. If not, I will learn it on my time, not yours.
Platform partner
06 In their words
“Conner has helped us with several Facebook ads and optimizing our Google presence, and he has been absolutely fantastic to work with. He is incredibly responsive, works quickly and diligently, and holds himself to the highest standards. What really stands out is how well he listens so he can make thoughtful, strategic recommendations tailored to our needs. I highly recommend Conner and will definitely be using his services again.”
Free ads audit, written by me
Same person on the audit as on the work.
Add me as a read-only user and I'll write the audit myself: a tracking read and where the leak is, 5 to 7 pages, back within 24 hours of access. No call needed. If you'd rather talk first, a call is open too.