Project
A bounded fix or build with a defined finish line.
- Ecommerce
- Tracking Sprint$2,500 / project
- Service
- Tracking Sprint$2,500 / project
00 Services
Seven disciplines. One engagement.
The Operator Engagement. The full marketing program, run by one senior operator working directly with founders. Marketing strategy and direction on top. Conversion tracking, storefronts, Google Ads, Meta Ads, email, and product photography underneath. No account managers in between.
First, choose the revenue model
Two kinds of business.
The work changes with how each one earns revenue.
- Ecommerce Brands
Own the path from product discovery to repeat purchase.
Tracking, feeds, acquisition, storefront conversion, and lifecycle.
See the ecommerce program - Service Businesses
Own the path from search or click to qualified, closed work.
Call and form quality, CRM feedback, paid acquisition, and the landing experience that turns demand into real opportunities.
See the service-business program
01 How it works
Three depths.
Only as much ownership as you need.
Start with a defined Project, put one system under a Core Retainer, or hand me the whole commercial program as your Fractional Marketing Lead.
Core Retainer
Ongoing ownership of the focused system closest to revenue.
- Ecommerce
- Acquisition + Trackingfrom $3,950/mo · 3 month minimum
- Service
- Lead Quality + Channelsfrom $4,500/mo · 3 month minimum
Full Program
Strategy and execution across the commercial system, led directly by me.
- Ecommerce
- Fractional Marketing Leadfrom $8,500/mo · 6 month minimum
- Service
- Fractional Marketing Leadfrom $8,500/mo · 6 month minimum
Operator model and track record
- 7 Services, one operator
- $15M+ Ad spend managed
- 10 yrs In marketing
- 1 Senior on every call
The agency model
Six specialists. One PM layer.
- Account Manager
- Strategist
- Google Ads Specialist
- Meta Ads Specialist
- Tracking & Analytics
- Designer / Creative
The operator model
Conner Crowe
- Strategy · Tracking · Google Ads · Meta · Storefronts
- Same person on every call
- Same person on the keyboard
- Zero handoffs
02 Service
Marketing Strategy & Leadership
One senior. Direct line. No agency layers.
Typical timeline
60 to 90 days to reset, ongoing thereafter
Platforms
- Strategy frameworks
- Notion
- Google Sheets
- GA4
- Looker Studio
- Marketing reports up to the founder but no one is steering it strategically
- Tactical work is happening across paid, organic, and email with no unifying thesis
- KPIs do not roll up to revenue, so it is unclear what is working
- Founder is the bottleneck on every marketing decision and burned out from it
My approach
I work with founders and owners directly across two verticals: DTC ecommerce brands and service businesses running paid lead-gen. The strategy work is the same: positioning, channel mix, growth thesis, KPI commitments tied to revenue, not dashboard filler. The execution work runs weekly, with the whole marketing program in one operator's hands instead of split across four agency juniors.
What I do
- Marketing strategy and quarterly roadmap built around real business KPIs
- Channel mix decisions across Google, Meta, organic, email, and direct
- Fractional marketing-lead engagement, weekly working sessions with the founder
- Hands-on execution across paid acquisition, tracking, and conversion
- Honest read on what is working, what is not, and what to kill
What you receive
- · Written quarterly marketing plan with KPIs and timeline
- · Weekly working session with the founder
- · Monday written summary covering what changed, what is working, what is next
- · Direct Slack or email line for in-week decisions
You get
You get the senior marketing operator most owners thought they were paying the agency for.
03 Service
Conversion Tracking & Analytics
Fix your tracking. Fix your reporting.
Typical timeline
1 to 3 weeks depending on stack complexity
Platforms
- GTM
- GA4
- Server-side GTM
- Stape
- WhatConverts
- Meta CAPI
- Shopify
- WooCommerce
- Google Ads and GA4 conversion numbers do not agree, and nobody trusts either
- Lead-gen forms count every spam submission as a conversion
- Shopify checkout-extensibility broke the purchase pixel and nobody noticed
- Server-side tagging exists on paper but is misfiring on the alternate checkout domain
- Phone calls and offline conversions never make it back into the ad platforms
My approach
If your reporting is off, every campaign decision downstream is off too. I audit your attribution path, then rebuild it so the numbers you optimize on are the numbers tied to revenue.
What I do
- GA4 + GTM audit and rebuild, server-side where it earns its keep
- Call tracking (WhatConverts or similar) wired into Ads where it matters
- Form, phone, and checkout conversions validated end-to-end
- Ads ↔ GA4 reconciliation, so the numbers in the two systems agree
- Offline-conversion imports for sales pipelines that close off-platform
What you receive
- · Tracking audit document covering every conversion path
- · Cleaned and validated GTM container (yours, not a fork)
- · Conversion-quality scorecard with which events fire where
- · Written documentation so the next person can read the stack
You get
You get a tracking stack you can trust before you spend another dollar.
04 Service
Storefronts & Landing Pages
Same hands on the build as the strategy.
Typical timeline
1 week for a single landing page. 2 to 4 weeks for a full Shopify storefront with catalog buildout
Platforms
- Shopify
- Astro
- Liquid
- Webflow
- Cloudflare Pages
- GTM
- Klaviyo
- The Shopify storefront is dated and the agency quote to fix it is $30K and twelve weeks
- Paid traffic lands on the homepage because there is no real landing page for the campaign
- Catalog ads underperform because half the SKUs ship with bare-product imagery and no lifestyle scenes
- The site was built by someone who never had to run paid ads against it
- Tracking was bolted on after launch instead of wired in from day one
My approach
Most marketing programs do not need a new site. Some do. For ecommerce brands: custom Shopify themes, storefront rebuilds, and full catalog buildouts (see the 150-SKU furniture case study). For service businesses: single-purpose landing pages for each campaign or service line, built in Astro or your existing stack. Conversion tracking is wired in before launch, and the same operator is on the build as on the strategy call.
What I do
- Custom Shopify theme builds and theme customizations, no page-builder layer in the way
- Landing pages for paid traffic, on Astro or in your existing stack
- Full brand catalog buildouts, including lifestyle and product imagery shipped through my in-house pipeline when the catalog has gaps
- Conversion tracking wired in at launch, not retrofitted (GA4, GTM, server-side container, Meta CAPI, Klaviyo)
- Catalog SEO foundation: collection structure, internal linking, product copy built to rank
- Page-speed and Core Web Vitals work so the campaigns are not paying for slow pages
- Editorial design system, not a Squarespace template fork
What you receive
- · Working storefront or landing page on your domain, in your hands
- · Custom theme or page templates, not a fork of someone else's
- · Tracking wired in at launch (GA4, GTM, server-side container, Meta CAPI)
- · Lifestyle and product imagery rendered through the production pipeline if the catalog needs it
- · Documentation so the next person can pick the codebase up
You get
You get a destination wired for the marketing program from day one, built by the operator who runs the program.
Selected builds
Landing page
Custom dining table commissions
Live build available on request
Storefronts, service sites, and paid landing pages, built from each brand's real content. The same operator who runs the marketing program builds the destination. The full offer, with pricing and case studies, lives at /storefronts.
05 Service
Google Ads Management
Fix the structure. Fix the spend.
Typical timeline
4 to 6 weeks to stabilize, ongoing optimization after
Platforms
- Google Ads
- Google Merchant Center
- Shopping feed tools
- Looker Studio
Talk about Google Ads→
Need a one-time diagnosis instead? Compare the audit service and cost
- Broad-match keywords pulling in queries that have nothing to do with the business
- Performance Max claiming credit for branded search that would have converted organically
- No isolated brand campaign, so non-brand performance looks better than it is
- Shopping feed missing GTINs, product titles, or margin-tier custom labels
- No weekly search-terms review, so the negative list goes stale
My approach
Two playbooks under one operator. For service businesses, it's Search-first: match-type discipline, query mining, geo-targeting, Smart Bidding tuned to qualified leads (not lead volume). For ecom, it's Shopping + Performance Max: feed engineering, exclusions, intent themes, Smart Bidding tuned to net revenue. Both start with a clean tracking foundation. A decade and $15M+ in managed spend across both.
What I do
- Account audit, restructure, and clean-room rebuild where needed
- Search, Shopping, and Performance Max with isolated brand and clean feed signal
- Negative keyword strategy with weekly search-terms review
- RSAs and asset groups written to filter the wrong traffic out
- Conversion-value optimization tied to real margin, not top-line revenue
What you receive
- · Restructured account with documented logic (brand isolation, ad-group strategy, bidding)
- · Negative-keyword list maintained weekly
- · Reporting dashboard tied to real business KPIs
- · Monday written summary covering changes, tests, and decisions
You get
You get an account that scales without burning budget on the wrong queries.
06 Service
Meta Ads Management
Better creative. Cleaner signal.
Typical timeline
2 to 4 weeks to a working baseline, ongoing creative cadence after
Platforms
- Meta Ads Manager
- Meta CAPI
- GTM
- Shopify / WooCommerce
- Creative testing frameworks
- Pixel and CAPI deduplication broken, so Meta is double-counting or missing events
- Creative all looks like ads, so audiences scroll past
- Audience structure built around interests when Meta would rather optimize broadly
- Reporting set up around CTR and CPM, neither of which ties to revenue
- No creative testing cadence, so winning ads do not refresh and fatigue hits
My approach
Meta is a creative game with a tracking floor underneath it. For service businesses, that's on-platform lead forms tuned to qualified leads, with offline conversion imports closing the loop. For ecom, it's catalog ads, dynamic creative, prospecting + retention split, all on a clean Pixel + CAPI foundation. Same writing discipline either way: copy and creative briefs that filter for the buyer, not the engagement metric.
What I do
- Pixel + Conversions API audit and repair
- Creative brief development and rapid testing cadence
- Audience structure that respects how Meta works in 2026
- Reporting that ties Meta spend to revenue instead of impressions
- Hands-on copywriting for ad sets, not handed off to a creative shop
What you receive
- · Rebuilt Pixel + CAPI with deduplication confirmed
- · Creative testing framework with weekly ad-set decisions
- · Reporting dashboard tied to revenue, not engagement counts
- · Monday written summary
You get
A Meta program judged on leads, not engagement.
Selected ad creative
Two brands shown. Built end to end, from the product render to the finished ad. No creative shop in the middle.
07 Service
Email & Lifecycle Marketing
Own the inbox. Earn the repeat.
Typical timeline
2 to 4 weeks to build the core flow suite, ongoing campaigns after
Platforms
- Klaviyo
- Shopify
- Meta CAPI
- GA4
- The only flow running is a default welcome email nobody styled
- Abandoned checkout and browse abandonment are off, so warm buyers slip away
- Campaigns go out from a generic template that looks nothing like the brand
- No post-purchase or winback, so first-time buyers never become repeat buyers
- Email revenue is a mystery because nothing is attributed back to the flow
My approach
Most stores leave the easiest revenue on the table: the buyer who already knows you. I build the full Klaviyo flow suite and the campaign calendar on top of it, with hero emails designed in your brand rather than a stock template. Every flow is wired to real store events and tied back to revenue, so you can see what email is worth.
What I do
- Full Klaviyo flow suite: welcome, abandoned checkout, browse abandonment, post-purchase, winback
- Branded hero emails designed to match the storefront, not a stock template
- Campaign calendar planned around launches, promotions, and the catalog
- List segmentation and deliverability cleanup so the right people get the right send
- Revenue attribution so you can see what each flow is worth
What you receive
- · Five core flows live and tested in your Klaviyo account
- · Branded hero email designs you own
- · Segmentation and a campaign calendar
- · A monthly revenue read on what email is contributing
You get
You get a retention channel that earns while you sleep, in your brand, tied to revenue.
Selected flow design
Six of the forty-four flow and campaign emails I designed and wrote for SugarBabies, a Washington baby boutique. Welcome, pregnancy, registry, growth, win-back, and post-purchase, laid out as one system.
08 Service
Product Photography & Visual Assets
Real products. Styled scenes. No studio day.
Typical timeline
Days per batch once the brand look is locked
Platforms
- Shopify
- In-house render pipeline
- Meta catalog
- Klaviyo
- Half the catalog ships with bare product-on-white shots and no lifestyle context
- Catalog ads underperform because the creative has no scene to sell the feeling
- A studio shoot costs $500 to $1,500 per SKU and takes weeks you do not have
- New SKUs sit without imagery, so they never make it into ads or collections
- The lifestyle photos that do exist look nothing like each other
My approach
Catalog ads and product pages live or die on the imagery, and a studio shoot runs $500 to $1,500 per SKU and weeks of lead time. I render your real products into styled room scenes and clean white-background packshots in-house, matched to a locked brand look, at 99% fidelity. The product stays exactly itself, only the scene around it changes. New SKUs get a full set in days.
What I do
- Photorealistic lifestyle scenes, one real product per styled room
- Clean white-background studio packshots, multiple angles per product
- A locked brand look so every image feels like one catalog
- 99% product fidelity, the product stays exactly itself
- Images sized and shipped for Shopify galleries, ads, and email
What you receive
- · Lifestyle scenes and studio packshots for your selected SKUs
- · A locked brand-look reference so future batches stay consistent
- · Web-ready files for storefront, ads, and email
- · A consistent set that makes the whole catalog look like one shoot
You get
You get a consistent lifestyle catalog at a fraction of studio cost, fast enough to keep up with new SKUs.
Selected production work
Catalog products from three client brands, rendered in-house at 99% fidelity. No photographer, no studio day.
09 FAQ
What founders ask
before signing on.
The questions I get on most discovery calls. If yours is not here, it will be the first one I cover.
Do you do all seven services or can I pick one?
Pick whichever fits. Most engagements start with conversion tracking because everything else depends on it, but if your tracking is already in good shape I can start anywhere. I will tell you on the discovery call whether you need what you think you need.
What is the minimum engagement?
For a one-time project, the minimum is a tracking audit, usually one to three weeks of scoped work. For a retainer, the minimum is three months, because Google Ads and the strategy work both need time to compound before performance stabilizes.
How do you set goals?
On the discovery call I want to hear three numbers from you: current monthly spend, current CPL or ROAS, and the realistic 90-day target. From there I will tell you whether the target is achievable and what the lever is. If your goals do not match the spend, I will say so on the call.
Who owns the work after the engagement ends?
You. I work inside your accounts using your logins, not mine. When the engagement ends, you keep the GTM container, the Google Ads account, the Meta Business Manager, the documentation, all of it. Nothing leaves with me.
Will you sign an NDA?
Yes. Standard practice. I sign mutual NDAs with most retainer clients and confidentiality is implicit in everything I do, NDA or not. If you have your own NDA template, send it over and I will sign before the discovery call.
What if it is not working after a few months?
You can end the engagement at the end of any month. I will not lock you into an annual contract. If something is not working you and I should both be looking at the data on the same call and deciding whether to adjust, pivot, or part ways.
Ready to talk
Not sure which service
you need? Start here.
Book a call. Bring the account and the numbers. I will tell you where to start.