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The Google Ads
Setup Checklist.

Ten settings draining your ad budget. A thirty day plan to plug them. If 45% of spend is being wasted, a $25K a month account loses $11,250 every month before any optimization.

Download the Google Ads Setup Checklist PDF Or run the live calculator
Want a one-week check-in once you've read it?

I'll email you in seven days asking which fixes you got to and offer to walk you through any that stuck. One email, no list, no funnel.

No signup. No nurture sequence. Just the PDF.

Where the budget goes

$11,250 monthly. $135K annually. That's a hire.

What's inside

Five things you will know
by the time you finish reading.

  1. 01

    Which of the ten common settings are wrong in your account.

    A sixty second self assessment with a clear scoring model. No login required, no tools to install.

  2. 02

    How much each broken setting is costing you.

    Every red flag opens with the dollar bleed on a $25K a month account. Worst offenders first.

  3. 03

    How to fix each one, with the exact menu path.

    No vague advice. Every section gives you the click path inside Google Ads or GA4.

  4. 04

    A worksheet that tells you your real annual waste.

    Fillable PDF fields. There's a live spreadsheet on the site too. The number it returns is on the low end.

  5. 05

    A four week plan to clean it all up.

    The same sequence I run with new clients. Day one fixes that move the needle by week six.

Honest fit check

Built for owners spending $5K a month or more on Google Ads.

Use this if

You spend $5K a month or more on Google Ads.

Your agency reports look fine but your sales team thinks the leads are garbage.

You run Performance Max and want to know what it is doing under the hood.

You want a checklist your team or agency can be measured against.

Skip this if

You spend under $1K a month. The math doesn't justify the work.

You are looking for a beginner's "what is Google Ads" overview. This assumes you already run an account.

You want a marketing pep talk. This is technical and dry.

01 / 01 Ready to read it?

Twenty five pages. Twelve minutes to read. No email gate. Read it when you need a setup checklist.

Download the Google Ads Setup Checklist PDF Run the calculator instead See all free tools

This is the do-it-yourself checklist. If you'd rather I write one about your account, request the free ads audit: 5 to 7 pages, back within 24 hours of read-only access, no call required. What every audit on the market charges, and why mine is free, is at Google Ads audit cost.

What the custom audit looks like

Three example pages on the same template I use for every custom audit, filled in for a made-up store so no client’s account is on show. Every page says so. Most real audits run 5 to 7 pages.

Example audit summary page for a made-up store: $48,212 spent in 90 days, a 5.1 return reported by Google Ads against 2.7 in Shopify, a chart of monthly spend against reported purchases and real orders, and the three things to do first. Flagged as an example. (opens a larger view)
Example summary. Three numbers, the trend behind them and the fixes to make first.
Example audit findings page for a made-up store: five findings in order of severity, starting with every purchase being counted twice. Flagged as an example. (opens a larger view)
Example findings, in order of severity. The first one is why the reported return is nearly double the real one.
Example audit Quality Score page for a made-up store: cost-weighted average 6.2, 41.7% of keyword spend rated below average for landing page, with a component table. Flagged as an example. (opens a larger view)
Example diagnostic page. Quality Score broken down by what Google is actually complaining about.

Already read it?

Bring me the number
you found. I will tell
you what to do with it.

Want me to run it instead? Add me as a read-only user and I'll write the audit myself, 5 to 7 pages, back within 24 hours of access. No call needed.

Get a free ads audit Or book a strategy call Send a quick note instead