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Storefronts & landing pages
Ecommerce web design for paid traffic: custom Shopify themes, storefront facelifts, and landing pages. Conversion tracking wired in before launch, page speed treated as money, and the same person on the build as on the ad account. From $5,000. Two to four weeks, not a quarter.
01 The math
The storefront looks dated, so an agency quotes a redesign: five figures, a quarter of meetings, and a migration that puts your checkout, your tracking, and your SEO equity at risk in the same month. Most stores do not need that. They need the destination brought up to the caliber of the traffic they already pay for, by someone who knows exactly which pages the ad spend lands on.
02 What I build
The first call sorts out which one you are. If the honest answer is that your current site is fine and the problem is upstream, I will say that instead.
Ecommerce
A theme built for your brand, not a template fork with your logo dropped in. Catalog and collection architecture, product page templates designed for paid traffic, page speed treated as a ranking and conversion input. You own the theme when it ships.
A 150-plus SKU furniture storefront went from kickoff to public launch in under a month, theme and catalog imagery included.
Read the case studyEcommerce
Most stores doing $1M to $20M do not need a replatform. They need the storefront brought up to the caliber of the catalog without touching the checkout, the tracking, or the SEO equity underneath. Custom cards, merchandising, reviews surfaced, all staged on a theme copy and shipped without the store going down.
Sugar Babies got custom product cards, a re-merchandised homepage, and 195-plus reviews surfaced. Zero replatforms, zero downtime.
Read the case studyService businesses
Single-purpose landing pages for each campaign or service line, built in Astro or your existing stack. No page builder rent, no plugin stack to babysit.
Greenacre Law: 224 pages with a full Spanish mirror and all 223 mapped old URLs still resolving. Service sites are priced on their own page.
Read the case study03 Why the marketer builds it
A storefront built by a designer gets judged on how it looks at handoff. A storefront built by the person who runs your traffic gets judged on what it converts, every week, in a written Monday summary. That difference shapes every build decision below.
GA4, GTM, the server-side container, and Meta CAPI go in during the build, not as a retrofit after the designer hands off. The day the site goes live, the ad account can already see what happens on it.
Every template gets designed with the ad click in mind: what the visitor was promised, what they see first, where the next step is. A site built by someone who has never run paid traffic against a page reads beautifully and converts poorly.
Collection structure, internal linking, product copy built to rank, and lifestyle imagery from the in-house render pipeline when the catalog has gaps. The storefront is merchandising, not decoration.
The same system that runs my client accounts builds the storefronts: a written record of every build before yours, a playbook for every repeatable step, and a verification pass before anything ships. That is why the timeline reads in weeks. The long version is in the essay on selling the system. Read it here
The plan, the tracking and the Monday report that judge a build after it ships. The exact templates, filled in for a made-up sample store.
(opens a larger view) Week 1
Example page on the real audit template. The store and every number are made up.
04 Selected builds
Live client sites and concept builds, each built from the brand's real content. The concepts are full working sites built to pitch a rebuild, which is its own argument for the timeline.
Landing page · paid traffic
Custom dining table commissions
Live build available on request05 Pricing
A storefront is a one-time project at a fixed price, inside the $2,500 to $20,000 range on the pricing page with every other price I charge. Catalog size sets where it lands. Real scope gets set on a thirty-minute call once I have seen the catalog and the current site.
A Shopify storefront
A Shopify storefront build for when the destination is the bottleneck. I wire tracking before launch. Service businesses have their own site build.
One-time · 2 to 4 weeks
06 FAQ
The seven I hear most. The full decision library, theme versus facelift versus rebuild with every question answered in full, lives at /shopify-storefront/. No gate on any of it.
Ready to talk
Thirty minutes on the phone. Bring the current site and what you spend to send people to it. I will tell you whether you need a facelift, a rebuild, or neither, and what it would cost.
Storefronts are one of eight disciplines in the Operator Engagement. See how the build fits the full program.
