More customers for Shopify and ecommerce brands from Google and AI assistants like ChatGPT, and more of them coming back. I run your store, ads and tracking as one system, from first click through repeat purchase. Apparel, beauty, supplements, food and beverage, accessories, home and furniture, and stores that sell other brands. It starts with the measurement, because most stores are scaling spend on numbers that are quietly wrong.
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Who I am and how I work
I'm Conner Crowe. I help ecommerce and service businesses get more customers from Google, and from AI assistants like ChatGPT. I run the website, the ads and the tracking as one system. Everything between the click and the customer. I started in graphic design, then web design, then in-house marketing, then inside agencies, where I saw the model break. The senior sells the work, and a junior learns on your account. So I went independent. The person on the call does the work. Tracking gets fixed first. You get a written summary every Monday, month to month, and you own everything I build. Ten years, more than $15 million in managed ad spend. A furniture store I built went from $5K in its first month to $56K, five months later. When I'm not working, I'm outdoors. Out there, you never guess when you can measure. I run accounts the same way. Start with a free ads audit. I write it myself, and it's back within 24 hours.
I write the audit myself and send it back within 24 hours of read-only access. No call.
Most dashboards report the conversion count the platform hands them. On every ecommerce account I benchmarked, almost none of "All conversions" were purchases, and on 2 of 3 the conversions bidding learns from included cart events. Bidding chases whatever gets counted, so it goes and finds more people who add to cart. The fix is upstream of the ads.
What an agency splits across four juniors and a project manager, I run as one program. The Tracking Stack ties campaign spend to contribution margin, so I can move budget based on profit.
I write the plan for positioning, channel budgets, and what to test next. I set the monthly targets against contribution margin and review them with you.
Search, Shopping, PMax. Account structure, feed engineering, exclusions, branded-vs-prospecting separation. A decade and $15M+ managed on these keys.
Catalog ads, advantage+ where it earns its place, prospecting and retention split. Pixel and CAPI repair. Creative testing tuned to new-customer acquisition.
GA4, GTM (server-side where it earns its keep), the Tracking Stack, contribution-margin reconciliation against the real P&L. Written summary every Monday. The spine of this page.
Shopify metafields, Merchant Center health, product-page conversion work, catalog hygiene across Google and Meta. The plumbing the ads run on.
Klaviyo flows that own the second purchase: welcome, abandoned checkout, post-purchase, winback. The retention half of the click-to-customer arc.
| Discipline | Agency | In-house | With me |
|---|---|---|---|
| Strategy ownership | An account manager filters every decision | You write it between fires | I write the program. You sign off. |
| Google Ads management | A junior on five other accounts | Hire a full-time specialist | Run by the same operator on the call. |
| Meta Ads management | A different junior | A second specialist | Same operator. Same call. |
| Conversion tracking + measurement | A screenshot deck on Fridays | Your developer, when free | GA4 + server-side GTM + contribution-margin reconciliation, weekly. |
| Storefront + feed engineering | Out of scope until you ask | Nobody owns it | Built into the engagement. |
| Email + lifecycle | A different vendor, different invoice | A part-time hire learning Klaviyo | Run inside the program. One operator owns acquisition and retention. |
| Direct line to a senior | Routed through the account manager | Yourself, exhausted | Yes. Same person every call. |
Every account I take on starts with the free audit. I'll tell you which of the three fits and quote a fixed price before any work starts.
One-time projects
A fixed price for one defined job, quoted from the free audit before any work starts.
Monthly
$2,500 runs one ad channel end to end, keeps tracking healthy and sends a written report every Monday. Each add-on is $1,500. Ad spend is never marked up.
Month-to-month
Fractional Marketing Lead
Monthly at the cap: every add-on, with strategy, channels, tracking, reporting and the operating cadence led directly by me. Usually fits accounts spending $30K a month or more on ads.
Month-to-month
The exact templates I send clients, filled in for a made-up sample store, in the order an engagement runs. Pick a step, or let it play.
(opens a larger view) Week 1
Example page on the real audit template. The store and every number are made up.
These layers reconcile each campaign to contribution margin. The full architecture is public in the Tracking Stack. Specific tracking problems are answered in my conversion tracking library.
GA4, Google Ads, Meta, and Shopify reconciled so four dashboards stop telling you four different revenue numbers.
A server-side GTM container for the events that iOS, ad blockers, and cookie loss quietly drop. Not everywhere. Where the data leak is real.
Shipping, returns, discounts, and platform fees netted out per order. The number that tells you whether the next budget increase funds growth or funds a cash crunch.
Branded search and remarketing pulled out of the blended number so you can see what new-customer acquisition costs. Most blended ROAS hides this.
Merchant Center and Meta catalog health so Shopping and catalog ads stop silently suppressing half your inventory.
A Monday summary tying ad-platform numbers to Shopify and the P&L. The gap between the dashboard and the bank account, closed.
The compounding effect
Fix the signal and every dollar after it works harder. The algorithm stops chasing the cheap orders that lose money and starts finding the customers worth acquiring. The ROAS number on the dashboard often drops. The contribution margin on your P&L goes up. The two are not the same, and only one of them pays you.
Catalog-heavy home brands have a problem the rest of ecommerce doesn't: studio photography billed per SKU, weeks per shoot, and Meta catalog ads that underperform on bare-product imagery. So for that vertical I run an in-house lifestyle photoshoot pipeline inside the engagement. One brand: Emma Grace Home, 150+ products rendered in-house, zero studio days. September sales at Emma Grace Home, a Shopify store I launched solo, were $56,182, up from $5,387 in month one. It's the build the rest of my ecommerce work runs on.
Three free resources, no email gate on the framework, no call required. Find out whether your store is quietly scaling on broken numbers before you spend another dollar.
Read-only access to your Google, Microsoft or Meta account. A 5 to 7 page written audit within 24 hours of access. No call.
Get a free ads audit Free PDF · no email gateA self-serve PDF on ten Google Ads setup settings, what each can cost, and the thirty-day plan to fix them. No account review or backend access required.
Download the Google Ads Setup Checklist PDFThe eight-layer conversion-tracking architecture every Shopify store should be measured against. The signature artifact behind this page.
Read the frameworkSend read-only access to the ad account. I write the audit myself, trace the measurement leak, and send it back within 24 hours. No call.
