Real estate law firm
38% → 72%
Qualified-lead share, with media spend cut in half. The fix was upstream of the campaigns.
Read the case study →47.66° N 117.43° W Summit · Profitable Growth
Free audit · No call required · Read-only access
The custom account audit.
Any business running paid acquisition.
A free custom 5-7 page audit for your account, written by me personally and back within 24 hours of read-only access. E-commerce, service business, B2B, on Google Ads, Microsoft Advertising (Bing Ads) or Meta Ads, at any spend level. Drop your URL and tell me what's going wrong. I send back a written audit covering the conversion-tracking setup, the bid signal Smart Bidding is being fed, the top leak points by spend impact, and one specific recommendation you can ship without me. So you can see where the budget is going before paying anyone to touch it.
- → Conversion tracking stack audit (GTM + GA4 + Google Ads + Meta)
- → The signal Smart Bidding is optimizing against
- → Top three leak points ranked by spend impact
- → One specific change to ship this week
- → Vertical-tuned deliverable (catalog audit, lead-quality rubric, or general PPC depending on what you tell me)
No signup. No nurture sequence. No discovery call required to receive it. After you send the form, add me as a read-only user so I can see the account; it takes about two minutes and every click is shown below. Rather not share access yet? I’ll write a shorter version from public data: your site’s tracking and your live ads.
How access works
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01
Send the form
About a minute
Your site, what you spend and what’s going wrong.
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02
Add me as read-only
About two minutes
The link beside this opens the right screen in Google Ads. Click the blue plus button, enter hi@connercrowe.com, choose Read only and send the invitation.
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03
Read the audit
Within 24 hours of access
A written PDF in your inbox, ranked by spend impact. Remove my access the day it lands if you like.
Rather not share access yet? Say so in the form and I’ll write a shorter version from public data: your site’s tracking and your live ads.
Prefer screenshots? See each click
01 What recent audits moved
Three numbers
from three verticals.
150-SKU furniture brand
150+ SKUs
Full catalog + theme + ad set shipped in under a month. Solo, no photographer.
Read the case study →Shopify home brand
+22%
Contribution-margin per click after the Smart Bidding value-rule fix. Rebalanced by week eight.
Read the post →02 What you get back
The deliverable
matches your business.
The form asks what kind of business so the audit isn't generic. Three flavors, all 5-7 pages, all back within 24 hours, all free, all written by me.
FLAVOR 01
Home / furniture / decor.
The Catalog Lifestyle Gap Audit. Image-coverage scan, alt-text gap analysis, top 10 SKUs ranked by revenue signal vs imagery investment, two competitor snapshots, one sample lifestyle render of your worst-offender SKU.
For DTC home brands on Shopify.
FLAVOR 02
Service business.
The Lead Quality Audit. Conversion-tracking stack review, primary-conversion signal review, closed-won webhook architecture, top three intake leak points, sample qualified-lead scoring rubric tuned to your vertical.
For law, healthcare, home services, professional.
FLAVOR 03
Other e-commerce or B2B.
The Tracking + Smart Bidding Audit. GTM container audit, GA4 event review, the conversion signal Google Ads + Meta are optimizing against, the top three changes to ship before you spend another dollar. Tuned to your stack.
For apparel, beauty, supplements, B2B services, anything else. Use the form above.
Pages from a real audit
Three pages from an audit I wrote in September 2026. The client’s name and anything that would identify them is blurred. That account needed 19 pages. Most run 5 to 7.
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(opens a larger view) 03 Why this audit, not a discovery call
The agency model
starts with a sales call.
The senior who sold you the engagement is rarely the person doing the work. I run this differently. The first deliverable is a written audit you can read on your phone. If the audit is sharp, you book a call to talk through the findings. If it isn't, you keep the PDF and you saved 30 minutes. No nurture sequence. No three-call discovery dance.
The audit goes to the same operator who would do the work. I write it personally from your account data. That's why it takes 24 hours and not 30 seconds.
It is also independent. I am one person, not an agency, and there is no retainer required after the audit lands. If your current agency runs the budget and you want a read that is not written by whoever is spending it, that is exactly what this is for. The longer answer is at how to get an independent second opinion.
The other audit: the free 25-page Setup Audit PDF is the do-it-yourself version with no email gate. Google Ads audit cost covers what every audit on the market charges, and why this one is free.
One audit · Vertical-tuned · 24 hours
Drop your URL.
I'll send back the audit.
No discovery call required. The same operator who would do the work writes the audit.