47.66° N 117.43° W Summit · Profitable Growth
For service & lead-gen businesses
More booked appointments from Google and AI assistants like ChatGPT. For law firms, healthcare practices, home services, construction and industrial companies, B2B services, and any business whose customer is worth more than the lead. I run the website, ads and tracking as one system, from ad click to booked appointment. Smart Bidding gets a qualified call or a booked appointment as its conversion, not a raw form fill.
Video · 1:03 · Sound on
Who I am and how I work
I'm Conner Crowe. I help ecommerce and service businesses get more customers from Google, and from AI assistants like ChatGPT. I run the website, the ads and the tracking as one system. Everything between the click and the customer. I started in graphic design, then web design, then in-house marketing, then inside agencies, where I saw the model break. The senior sells the work, and a junior learns on your account. So I went independent. The person on the call does the work. Tracking gets fixed first. You get a written summary every Monday, month to month, and you own everything I build. Ten years, more than $15 million in managed ad spend. A furniture store I built went from $5K in its first month to $56K, five months later. When I'm not working, I'm outdoors. Out there, you never guess when you can measure. I run accounts the same way. Start with a free ads audit. I write it myself, and it's back within 24 hours.
01 The math
Most agencies report lead volume because lead volume is what they can count without integrating with your CRM. Smart Bidding treats every "conversion" the same. So when a share of your leads are junk, the algorithm goes and finds you more junk. The fix is upstream of the ads.
02 The full program
What an agency splits across four juniors and a project manager, I run as one program. The Lead Quality Engine sends qualified calls and booked appointments back into the ad account as the conversions Smart Bidding bids on.
I write the plan for positioning, channel budgets, and what to test next. I set the monthly targets against booked appointments and the work they turn into, and review them with you every month.
Search-first. Match-type discipline, query mining, geo-targeting, smart-bidding strategy tied to qualified leads. A decade and $15M+ managed on these keys.
Lead-gen ads, on-platform forms, prospecting + retargeting split. Pixel + CAPI repair. Creative testing tuned to lead quality, not lead volume.
Call tracking, form scoring, CRM hand-off and qualified-call conversions. The plumbing that makes Smart Bidding optimize for leads that book. Production exhibit below.
Single-purpose landing pages for each campaign or service line. Built directly in Astro / Webflow / your existing stack. Conversion tracking pre-wired at launch.
GA4, GTM, server-side where it earns its keep, WhatConverts for calls, and qualified calls and booked appointments as the conversions. Written summary every Monday.
Selected builds
The same operator who runs your lead-gen program builds the page the leads land on. I designed and built every one of these. See the site build offer, or check what AI assistants say about you first.
Hand & Wrist Institute · Surgical practice
A surgical practice site I designed and built, moved off WordPress with its Google Ads account cut over the same week and the mail path kept out of the move.
View the live site→
Greenacre Law · Four offices
Two hundred twenty-four pages with a full Spanish mirror, a local page set for each of four offices matched to its filing courthouse, and all 223 mapped old URLs still resolving after the move.
View the live site→
Spokane, WA · Moving company
Fifteen-plus pages, a moving-cost calculator, and a live Google reviews feed pulling their real ratings onto the page.
View the live site→
Second home financing · 24 states
Forty-four pages for a mortgage originator: thirteen financing guides, one page for every state he is licensed in, and three calculators that answer the down payment and debt-to-income questions before he picks up the phone.
View the live site→03 Honest comparison
| Discipline | Agency | In-house | With me |
|---|---|---|---|
| Strategy ownership | An account manager filters every decision | You write it between client work | I write the program. You sign off. |
| Google Ads management | A junior on five other accounts | Hire a full-time specialist | Run by the same operator on the call. |
| Meta Ads management | A different junior | A second specialist | Same operator. Same call. |
| Call tracking + scoring | Out of scope. They count form fills. | Bought, never wired in | WhatConverts (or similar) wired into Ads. Quality scored. |
| CRM hand-off + qualified-call conversions | Nobody touches this | Your developer, when free | Built into the engagement. A qualified call or booked appointment becomes the conversion. |
| Landing page builds | Charged extra. Six week timeline. | Your designer, queued behind the website | Built inside the engagement. One week per landing page. |
| Tracking + reporting | A screenshot deck on Fridays | Your developer, when free | GA4 + GTM + revenue reconciliation, written weekly. |
| Direct line to a senior | Routed through the account manager | Yourself, exhausted | Yes. Same person every call. |
04 Three ways in
Every account I take on starts with the free audit. I'll tell you which of the three fits and quote a fixed price before any work starts.
One-time projects
A fixed price for one defined job, quoted from the free audit before any work starts.
Monthly
$2,500 runs one ad channel end to end, keeps tracking healthy and sends a written report every Monday. Each add-on is $1,500. Ad spend is never marked up.
Month-to-month
Fractional Marketing Lead
Monthly at the cap: every add-on, with strategy, channels, tracking, reporting and the operating cadence led directly by me. Usually fits accounts spending $30K a month or more on ads.
Month-to-month
The exact templates I send clients, filled in for a made-up sample store, in the order an engagement runs. Pick a step, or let it play.
(opens a larger view) Week 1
Example page on the real audit template. The store and every number are made up.
05 Inside the engine
What separates a real lead-gen program from "we're spending more on Google Ads this month." Smart Bidding optimizes against the conversion signal you give it. The signal you give it determines what you get back.
WhatConverts (or CallRail) installed with dynamic number insertion. Every paid call gets recorded, transcribed, and scored.
A junk-vs-qualified rubric authored to your specific service lines. The form submission counts as a conversion ONLY if it passes.
Whatever CRM you run, with WhatConverts feeding it. Wired to receive every lead with full UTM, gclid, fbclid, and call recording.
A lead counts once it's a booked appointment or a call WhatConverts marks qualified. That event goes back to Google Ads as the primary conversion, so Smart Bidding stops paying for junk. Where your CRM records closed work, I reconcile it against that conversion every month.
Junk-lead transcripts mine the queries that produced them. Those queries become negative keywords. Smart Bidding stops paying for them.
A written channel summary tied to booked appointments and the work they became, not lead volume. The number that goes to your partners or board.
The compounding effect
Run all six checkpoints for a quarter and Smart Bidding has a signal that means a real lead. Lead volume often drops first, because spam and junk stop counting. On one contractor account (N = 1), the only website conversion had died when a form button was renamed. Once it was fixed and the account cleaned up, rank-lost impression share fell from a weekly 27 to 48% range to under 1%. The CPL on an agency dashboard can go up while the cost per qualified lead falls. The two aren't the same number.
Featured case study
A Southern California real estate law firm spending five figures a month on Google Ads, with every form submit counted as a conversion, spam included, and no way to tell qualified leads from noise. The 90-day rebuild: WhatConverts-qualified calls as the conversion, form validation, a case-type rebuild and 300+ negatives. Spend fell 50% and cost per qualified lead fell more than 60%.
06 FAQ
07 Custom audit · 24-hour turnaround
Not a templated download. A custom audit written for your specific account: tracking-stack health, call quality benchmark, form-quality benchmark, top three leakage points in your current setup, and a sample call/form scoring rubric authored to your service lines. After you send the form, I email you the steps to grant read-only access to the ad account. The audit is back within 24 hours of access. No call.
Free ads audit
Send read-only access to the ad account. I write the audit myself, find the lead-quality leak, and send it back within 24 hours. No call.
