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Conner Crowe hi@connercrowe.com

The fractional CMO alternative

A fractional marketing lead
who also does the work.

From $2,500/moFull seat $8,500/moMonth-to-month

I set the strategy for ecommerce and service businesses, then run it myself: the ads, the tracking, the pages and the Monday report.

Book a 30-minute call Or send the details (2 minutes)
Conner Crowe

Conner Crowe · 10 years, $15M+ in ad spend managed
5.0 average from 9 Google reviews

“Conner is great! I was one of his early clients years ago and together, we’ve literally tripled my business, all while cutting my cost of client acquisition in half!”
Josué Guerrero · Founder, Greenacre Law · Google review
Google Partner Meta Business Partner Microsoft Advertising Partner 2026

01   Receipts

Work you can open and check.

Google Ads conversions view for the real estate law firm account after the rebuild

Real estate law firm · Google Ads

Spend cut in half. Qualified signups doubled.

Broad match and tracking that counted spam as leads. I rebuilt the account around intent and fixed the data. Cost per qualified lead fell more than 60% inside 90 days.

Read the case (opens in a new tab)
Google Ads campaign view for the Shopify retailer Shopping and Performance Max account

Shopify retailer · Shopping and Performance Max

Blended ROAS up 1.9x. Non-brand revenue up 147%.

Brand pulled out of a do-everything campaign, the product feed rebuilt with custom labels, and server-side tracking repaired after a checkout migration. 90 days.

Read the case (opens in a new tab)
Diagram: qualified calls imported at $0 before, priced by matter type after

Law firm · Call scoring and value bidding

$1.32M in matter value fed back into bidding.

Every qualified call used to import at $0, so a $2,500 review and a $15,000 lawsuit looked the same to Google. I scored 236 recorded calls and priced them with the firm’s own numbers.

Read the case (opens in a new tab)
“Conner has been a great partner for GJ Styles. He’s smart, responsive, and knows how to turn ideas into action and measurable results. I’ve lived many rodeos. This is no noise, just results. Highly recommended!”
Doug Diemoz · Former CEO of Crate & Barrel, GJ Styles

02   Two ways in

Priced by what you spend.

Same person either way. Both month-to-month, no minimum term, and ad spend is never marked up.

Spending under about $30K a month on ads

I run your channels

  • One ad channel, end to end (tracking and the Monday report included) $2,500/mo
  • Each add-on (second platform, pages, creative, lead quality or the strategy seat) +$1,500/mo

The channel built and run by me every week, with the conversion tracking kept healthy. Add only the pieces you need, one at a time.

Book a 30-minute call

Spending about $30K a month or more

Fractional Marketing Lead

  • The full seat (every add-on, either vertical) $8,500/mo

Everything on the left with every add-on in, capped at $8,500: the strategy, the landing pages and storefront changes, and the weekly operating cadence across every channel. The seat this page is about.

Book a 30-minute call

Not sure which, or not ready for a retainer? Start with the free Google Ads audit (opens in a new tab). I write it myself, it's back within 24 hours, and there's no retainer attached.

Conner Crowe standing on a Tacoma above a glacial mountain lake.
The Alaska Highway, British Columbia

03   Who you’d be hiring

One person. Me.

I started in design, worked as a web designer and an in-house marketer, then spent a decade in performance marketing: more than $15M in managed ad spend across Google, Meta, Shopping and Performance Max, and the tracking underneath all of it.

I worked inside agencies long enough to see where the model breaks. The senior who sells the work is rarely the one doing it. So I do it myself, for a small handful of companies at a time, from Spokane, Washington.

Book a 30-minute call More about me (opens in a new tab)

04   What I own

The plan and the keyboard.

  • The plan

    A written strategy inside one week of the first call. Channel mix, what tracking has to be true first, a ninety-day plan and the numbers I’m judged on. No deck.

  • Paid acquisition

    Google Ads, Meta and Microsoft Advertising, built and run by me every week: search terms, bids, creative tests, budget moves.

  • Conversion tracking

    Rebuilt before anything gets scaled, so the numbers in the report are the numbers in the bank.

  • The pages that convert

    Landing pages, storefront changes and forms. When the page is the leak, I fix the page.

  • Reporting and cadence

    A written summary in your inbox every Monday and one working call a week on the same slot.

  • No markup on spend

    Ad spend goes from you straight to Google and Meta. I never take a percentage of it.

How it starts.

  1. Week 1

    The call, then a written plan

    Thirty minutes where I walk in already knowing your account. Inside a week you get the strategy in writing to push back on.

  2. Weeks 1 to 3

    Tracking first, then the channels

    Measurement gets rebuilt before money moves. Then I restructure the campaigns with the reasoning written down.

  3. Every week after

    Monday report, weekly call

    What changed, what I’m testing and what to kill, in writing every Monday and live on the call.

05   Three ways to buy senior marketing

Advice, a team, or an operator.

All three can work. They differ on who is in the accounts on a Tuesday afternoon when the numbers move.

  1. Who builds the campaigns

    Strategy-only fractional executive
    Your team, or an agency they direct
    Agency
    Whoever is staffed on the account
    This seat
    Me

  2. Typical monthly cost

    Strategy-only fractional executive
    $5,000 to $15,000 for advice, plus whoever executes
    Agency
    A retainer, often plus a share of spend
    This seat
    $2,500 to $8,500, the work included

  3. Term

    Strategy-only fractional executive
    A minimum term is common
    Agency
    A minimum term is common
    This seat
    Month-to-month, no minimum
Compare all five

  1. Who sets the strategy

    Strategy-only fractional executive
    The fractional executive
    Agency
    An account lead, then a team
    This seat
    Me

  2. Who you talk to every week

    Strategy-only fractional executive
    The executive, about the plan
    Agency
    An account manager
    This seat
    The person who made the change

06   Fit

Who this seat is for.

A good fit

  • You run an ecommerce brand or a service business, and paid media is already part of how you grow.
  • You spend roughly $10,000 a month or more on ads, or you’re about to.
  • You want one senior person accountable for the number, working inside the accounts.

Not the right fit

  • You want board-level advice and already have a team to carry it out. A strategy-only fractional executive suits that better.
  • You sell software. My work is ecommerce and service businesses, and a SaaS specialist will serve you better.
  • Ads are under a few thousand a month. Start with the free audit, then a one-time tracking fix (typically $2,500) or one channel at $2,500 a month.
See every option and price (opens in a new tab)

07   Straight answers

Before you ask.

How is this different from hiring a fractional CMO?
Whether you search for a fractional CMO, an outsourced or part-time CMO, or a fractional head of marketing, the difference is scope of hands. A fractional CMO usually sets direction and reviews the work, and the work itself goes to your team or an agency they manage. I set the direction and then do the work myself: the campaigns, the tracking, the pages and the report. If you already have a strong team and need someone to steer it, a strategy-only executive is the better buy, and I’ll say so on the call.

What does it cost, and what am I locked into?
Two ways in, both month-to-month with no minimum term. If you spend under about $30K a month on ads, I run one channel for $2,500 a month and each add-on is $1,500. The full Fractional Marketing Lead seat is $8,500 a month, and one brand never pays more than that. Ad spend goes from you straight to Google and Meta and is never marked up. Several brands or locations are quoted separately, on the call before anything starts.

Who owns the accounts and the work if you leave?
You do. I work inside your accounts, not over your shoulder. Ad accounts, tracking, pages and reports stay in your name, and when the engagement ends you keep everything I built.

Do you work alongside my team or my current agency?
Yes. Often the first month is me fixing tracking and taking over the channels an agency was running, while your team keeps email, social or design. I document what I change so nothing lives only in my head.

What if my ad budget is under $10,000 a month?
Then this is probably more seat than you need yet. A one-time tracking fix, typically $2,500, fixes the measurement once, and $2,500 a month runs one ad channel. Adding pieces later carries everything over.

How many companies do you take on?
A small handful at a time. The seat only works if I’m hands-on in every account every week. If I’m full, I give you the next start date instead of squeezing you in.

Next step

Thirty minutes.
An honest read.

Pick a time below. I look at your site before the call, and if this isn’t the right seat you leave with two or three fixes you can ship without me.

Rather write it down first?

I reply within one business day.