I want to keep control of my Google Ads but get expert help to overhaul it, with no long-term commitment. What are my options?

Most founders who ask this have run their own account for a while. It worked, then costs crept up or lead quality slipped, and the fix is past what an evening of reading can solve. You don’t want to hand the keys to an agency, sign a twelve-month contract, and find out later that the account lives under their login.

You don’t have to pick one. Control comes from who owns the logins, and the help comes in sizes you can stop at.

Control comes from who owns the logins

Google Ads

The account is yours, billed to your card, with you as admin. A helper gets added as a user.

GA4 and Tag Manager

The property and the container sit under your Google login, not the helper’s.

Conversion actions

They live inside your account, so the tracking history stays with you if the help ends.

Landing pages

Your domain and your site. Pages built for the ads stay on it.

Read more

Google Ads gives you the controls already. Under Access and security you set each person’s access level, including read only, standard and admin. You can remove anyone from your own login, at any time, without asking them.

The one move to refuse is the one that quietly takes control away: moving your account under someone else’s manager account, or having them open a new account they own and run your ads from it. If help ends in that setup, you’re asking for your own data back.

Three ways to get help, smallest first

Each step works on its own. You can stop at any of them.

1. A written audit, then you make the changes. The helper reads the account with read-only access and tells you what to fix, in order, with the cost of each problem attached. You keep doing the work. Mine is free at any spend level: a 5 to 7 page audit I write myself, back within 24 hours of read-only access, with no call required. It ranks the top leaks by spend impact and includes one change you can ship without me.

2. A fixed-price overhaul. If the list is longer than you want to work through, pay for it as one defined job. My one-time projects run $2,500 to $20,000, and the price is quoted from the free audit before any work starts. Fixing tracking is typically $2,500. The work happens inside your account, and you can watch every change land.

3. Month-to-month help. If you want someone in the account every week, monthly work starts at $2,500 for one ad channel run end to end, with tracking kept healthy and a written report every Monday. It’s month-to-month with no minimum term, and ad spend is never marked up. If you want a working session with me every week on the plan, that’s an add-on.

What “no commitment” should mean in writing

A promise on a call isn’t a term. Before any access goes out, get these in writing:

• The term. Month-to-month, or a fixed price for a defined job. Mine is month-to-month with no minimum term.
• The pricing basis. A flat fee. Percentage-of-spend pricing pays the helper to recommend a bigger budget.
• What stays yours. Everything built in your accounts stays there when the help ends: campaigns, conversion actions, audiences and the rest.
• How it ends. You remove their access from your own login. No handover call, no export request.

Red flags that cost you control

• They ask for admin to run an audit. A diagnosis needs read-only.
• They want to link your account to their manager account before you’ve agreed to anything.
• Billing for ad spend runs through them instead of your card.
• Tracking gets installed in their Tag Manager container instead of yours.
• They can’t explain a change in plain words. Change history shows you what changed, and the person who made it should be able to tell you why.

Common questions

Can I keep running the account while someone helps?

Yes. With read-only access for the audit, nothing changes but your plan. With standard access for hands-on work, you can still log in, see every change in Change history, and pause anything you disagree with.

Do I need a sales call to get the audit?

Not from me. The audit arrives in writing within 24 hours of read-only access, and a call afterward is only there if you want one.

What if I only want the audit?

Then that’s the whole engagement. It stays free, the written audit is yours to keep, and you can hand it to anyone to carry out, including yourself.

What does it cost to have someone fix it for me?

From me, a defined overhaul is a fixed price between $2,500 and $20,000, quoted from the audit before work starts. Ongoing help is month-to-month from $2,500. My full price list is on the pricing page.

Where I fit

I’m Conner Crowe, an independent Google Ads operator in Spokane, WA. I work inside accounts my clients own, and every project and monthly plan is quoted from a free written audit done with read-only access. You see my read on the account before you decide whether you want help at all. If you’re still deciding whether you need outside help or a different setup entirely, the alternatives to an agency and how to get an independent second opinion cover the rest.

When to bring me in

Bring me in when you run your own Google Ads, the results have slipped, and you want an expert read before you change anything. You keep the logins, I send the plan in writing, and you decide how much of it you want help with.

I'm Conner Crowe, and I write every audit myself. Send the free audit request and add me as a read-only user, and within 24 hours of access you'll have a written read on what your account needs and who should run it. No call needed, and nothing in your account or store changes.

Request a free Google Ads audit →

See my published pricing.