The work, the numbers,
what changed for the client.

533 legacy urls inventoried before the move

I rebuilt handandwristinstitute.com off WordPress and moved the Google Ads account onto it in the same week. 533 legacy URLs carried forward, two DNS records changed, mail never in the blast radius, and 276 live ad changes. Every figure here is one I checked myself against the live domain.

224 pages live, english and spanish

I designed and built greenacre.law: 224 live pages, a full Spanish mirror, a four-office local structure matched to filing venues, per-page-type structured data, and a URL contract that survived the move intact. Every figure on this page was measured against the live site.

23 claims governed by a written claim library

EZpanl makes a siding hook kit for panel crews. I own the positioning, the storefront, the content layer, and the media plan. The owner supplied the logo. The most valuable thing I delivered in the first month was a written recommendation not to spend the search budget, and the reasoning that got there.

gcs=G1-- (denied) consent state on beacons, before

A WooCommerce brand's visitors were accepting the cookie banner, and the Google beacons still fired with consent denied. The free tier of the consent platform never told Google about the yes. The ad account had been bidding on modeled data for users who had opted in. The fix was a small PHP snippet at the right priority.

0 website conversions recording, before

A contractor's phones were slowing and the account said website leads were zero. They were not zero. The only website conversion had been silently dead since someone renamed a form button from Send to Submit, breaking the click-text trigger behind it. The rebuilt trigger fired its first real conversion within two weeks, and the cleanup behind it collapsed rank-lost impression share to under one percent.

236 phone calls scored in the first pass

Part two of the law firm engagement. The account had clean tracking and qualified-call conversions, but every conversion imported at zero dollars, so Smart Bidding treated a $2,500 document review and a $15,000 litigation case as equals. I built a call-scoring system that reads every recorded paid call, prices it with the firm's own numbers, and feeds real matter value back into bidding. $1.32M in case value was written onto qualified leads, and the value is verifiably arriving on the primary conversion actions Google optimizes toward.

2 add-to-carts recorded in ten days, before

The server-side tracking spine was wired, purchases flowed cleanly, and the container looked healthy. It was also blind to the entire mid-funnel: two add-to-carts recorded in ten days on a store doing real volume. The root cause was one missing subscription. The fix shipped and verified the same day, and the restored funnel now carries 500+ ad-attributed add-to-carts a month, from under two.

1, from 2 competing ga4 installs on one property

A high-ticket furniture store had a sophisticated server-side tracking stack on paper and a GA4 property that filed its revenue under Unassigned. The diagnosis found three separate failures stacked on top of each other. The fix was one checkbox, two surgical cuts, and one lowercase letter.

0 replatforms or theme rebuilds

The ads were rebuilt. The campaign matrix was scaling. The last gap was the storefront itself. I upgraded shopsugarbabies.com on its existing stock theme: custom product cards, a re-merchandised homepage, reviews surfaced site-wide. No replatform, no theme rebuild, no twelve-week redesign project.

16 on-brand posts shipped

Built a multi-agent content engine for a Shopify home furnishings brand and ran it. Sixteen blog posts shipped as drafts, every one written in the brand voice, anchored to a real product, illustrated, and SEO-ready. No outside copywriter. No stock photos. No agency content retainer.

1 → 6 pmax campaign matrix

Fourteen months after the original rebuild, Sugar Babies was ready for the next layer. I expanded one Performance Max campaign into a six-campaign geo × value-band matrix, seeded 26 Customer Match segments into the bidding signal, refreshed all 300 search themes across the matrix, and shipped the catalog SEO foundation the matrix runs on.

150+ products live in catalog

Built a 150-plus product Shopify storefront end to end as a single operator. Full theme, every product tile, every hero and lifestyle scene. No product photographer. No outside designer. No agency PM layer. Kickoff to public launch in under a month.

50% ad spend reduction

A real estate law firm was burning budget on broad-match keywords with broken conversion tracking. I rebuilt the account around intent, fixed the data, and cut spend in half while doubling qualified signups inside 90 days.

14 site pages built

Built connercrowe.com from scratch in 24 hours: 14 pages, a 25 page editorial PDF, an interactive worksheet calculator, a hidden agency partner page, and a full voice audit pass. The whole stack ships from one repo with a single npm command.

1.9x lift blended roas

An online retailer with strong organic demand was running a single Performance Max campaign trying to do everything at once. I rebuilt the structure around brand isolation, smart feed segmentation, and clean server-side tracking, and turned a flat account into a predictable growth engine.

+88.8% engaged sessions vs prior period

Vanity Resource had Shopping running but was getting buried by competitors with better feed data. I cleaned up the product feed, structured the campaigns by priority, and turned Shopping from a cost center into the brand's most efficient acquisition channel.