Scaling High-Ticket Sales for an E-Commerce Baby Brand
Doubled high-ticket product revenue and hit 1,043 percent ROAS in 30 days using segmented Performance Max campaigns.
Services
Campaign Strategy, Performance Max Setup, Creative Direction
Services
Campaign Strategy, Performance Max Setup, Creative Direction
Services
Campaign Strategy, Performance Max Setup, Creative Direction
Tools
Google Ads, GA4, Shopify, Merchant Center
Tools
Google Ads, GA4, Shopify, Merchant Center
Tools
Google Ads, GA4, Shopify, Merchant Center
Value
Doubled revenue from high-ticket items while lowering CPA using targeted Performance Max campaigns.
Value
Doubled revenue from high-ticket items while lowering CPA using targeted Performance Max campaigns.
Value
Doubled revenue from high-ticket items while lowering CPA using targeted Performance Max campaigns.
Timeline
30 Days
Timeline
30 Days
Timeline
30 Days
Introduction
This boutique baby brand sold premium gear, but their paid campaigns focused too heavily on low-price items. Conversion rates were flat, and higher ticket products like strollers and cribs were underperforming. We rebuilt the campaign structure to match buying intent with better segmentation and stronger creative.
This boutique baby brand sold premium gear, but their paid campaigns focused too heavily on low-price items. Conversion rates were flat, and higher ticket products like strollers and cribs were underperforming. We rebuilt the campaign structure to match buying intent with better segmentation and stronger creative.
This boutique baby brand sold premium gear, but their paid campaigns focused too heavily on low-price items. Conversion rates were flat, and higher ticket products like strollers and cribs were underperforming. We rebuilt the campaign structure to match buying intent with better segmentation and stronger creative.
Problem
The brand’s Performance Max campaign grouped all products together.
This caused most of the budget to flow toward low-margin items, while high-value products received minimal exposure.
There was no separation by product type or buyer intent, which limited both learning and scale.
The brand’s Performance Max campaign grouped all products together.
This caused most of the budget to flow toward low-margin items, while high-value products received minimal exposure.
There was no separation by product type or buyer intent, which limited both learning and scale.
The brand’s Performance Max campaign grouped all products together.
This caused most of the budget to flow toward low-margin items, while high-value products received minimal exposure.
There was no separation by product type or buyer intent, which limited both learning and scale.
Solution
We split Performance Max campaigns by category and built separate asset groups for high-ticket SKUs.
Custom audience signals were added based on purchase history and in-market intent.
We refreshed the creative to highlight product benefits, include trust indicators, and feature UGC-style video content.
We split Performance Max campaigns by category and built separate asset groups for high-ticket SKUs.
Custom audience signals were added based on purchase history and in-market intent.
We refreshed the creative to highlight product benefits, include trust indicators, and feature UGC-style video content.
We split Performance Max campaigns by category and built separate asset groups for high-ticket SKUs.
Custom audience signals were added based on purchase history and in-market intent.
We refreshed the creative to highlight product benefits, include trust indicators, and feature UGC-style video content.
Within 30 days, the brand saw a 1,043 percent ROAS and a drop in CPA to 37 dollars.
More importantly, revenue from their top-tier products doubled.
The takeaway: Performance Max can deliver when it is structured with intent and optimized for what actually sells.
Within 30 days, the brand saw a 1,043 percent ROAS and a drop in CPA to 37 dollars.
More importantly, revenue from their top-tier products doubled.
The takeaway: Performance Max can deliver when it is structured with intent and optimized for what actually sells.
Within 30 days, the brand saw a 1,043 percent ROAS and a drop in CPA to 37 dollars.
More importantly, revenue from their top-tier products doubled.
The takeaway: Performance Max can deliver when it is structured with intent and optimized for what actually sells.
Reach out anytime
Let’s Stay Connected
Have a project in mind or just want to talk strategy?
Reach out and I’ll get back to you personally.
Reach out anytime
Let’s Stay Connected
Have a project in mind or just want to talk strategy?
Reach out and I’ll get back to you personally.
Reach out anytime
Let’s Stay Connected
Have a project in mind or just want to talk strategy?
Reach out and I’ll get back to you personally.
Scaling High-Ticket Sales for an E-Commerce Baby Brand
Doubled high-ticket product revenue and hit 1,043 percent ROAS in 30 days using segmented Performance Max campaigns.
Services
Campaign Strategy, Performance Max Setup, Creative Direction
Services
Campaign Strategy, Performance Max Setup, Creative Direction
Services
Campaign Strategy, Performance Max Setup, Creative Direction
Tools
Google Ads, GA4, Shopify, Merchant Center
Tools
Google Ads, GA4, Shopify, Merchant Center
Tools
Google Ads, GA4, Shopify, Merchant Center
Value
Doubled revenue from high-ticket items while lowering CPA using targeted Performance Max campaigns.
Value
Doubled revenue from high-ticket items while lowering CPA using targeted Performance Max campaigns.
Value
Doubled revenue from high-ticket items while lowering CPA using targeted Performance Max campaigns.
Timeline
30 Days
Timeline
30 Days
Timeline
30 Days
Introduction
This boutique baby brand sold premium gear, but their paid campaigns focused too heavily on low-price items. Conversion rates were flat, and higher ticket products like strollers and cribs were underperforming. We rebuilt the campaign structure to match buying intent with better segmentation and stronger creative.
This boutique baby brand sold premium gear, but their paid campaigns focused too heavily on low-price items. Conversion rates were flat, and higher ticket products like strollers and cribs were underperforming. We rebuilt the campaign structure to match buying intent with better segmentation and stronger creative.
This boutique baby brand sold premium gear, but their paid campaigns focused too heavily on low-price items. Conversion rates were flat, and higher ticket products like strollers and cribs were underperforming. We rebuilt the campaign structure to match buying intent with better segmentation and stronger creative.
Problem
The brand’s Performance Max campaign grouped all products together.
This caused most of the budget to flow toward low-margin items, while high-value products received minimal exposure.
There was no separation by product type or buyer intent, which limited both learning and scale.
The brand’s Performance Max campaign grouped all products together.
This caused most of the budget to flow toward low-margin items, while high-value products received minimal exposure.
There was no separation by product type or buyer intent, which limited both learning and scale.
The brand’s Performance Max campaign grouped all products together.
This caused most of the budget to flow toward low-margin items, while high-value products received minimal exposure.
There was no separation by product type or buyer intent, which limited both learning and scale.
Solution
We split Performance Max campaigns by category and built separate asset groups for high-ticket SKUs.
Custom audience signals were added based on purchase history and in-market intent.
We refreshed the creative to highlight product benefits, include trust indicators, and feature UGC-style video content.
We split Performance Max campaigns by category and built separate asset groups for high-ticket SKUs.
Custom audience signals were added based on purchase history and in-market intent.
We refreshed the creative to highlight product benefits, include trust indicators, and feature UGC-style video content.
We split Performance Max campaigns by category and built separate asset groups for high-ticket SKUs.
Custom audience signals were added based on purchase history and in-market intent.
We refreshed the creative to highlight product benefits, include trust indicators, and feature UGC-style video content.
Within 30 days, the brand saw a 1,043 percent ROAS and a drop in CPA to 37 dollars.
More importantly, revenue from their top-tier products doubled.
The takeaway: Performance Max can deliver when it is structured with intent and optimized for what actually sells.
Within 30 days, the brand saw a 1,043 percent ROAS and a drop in CPA to 37 dollars.
More importantly, revenue from their top-tier products doubled.
The takeaway: Performance Max can deliver when it is structured with intent and optimized for what actually sells.
Within 30 days, the brand saw a 1,043 percent ROAS and a drop in CPA to 37 dollars.
More importantly, revenue from their top-tier products doubled.
The takeaway: Performance Max can deliver when it is structured with intent and optimized for what actually sells.
Reach out anytime
Let’s Stay Connected
Have a project in mind or just want to talk strategy?
Reach out and I’ll get back to you personally.
Reach out anytime
Let’s Stay Connected
Have a project in mind or just want to talk strategy?
Reach out and I’ll get back to you personally.
Reach out anytime
Let’s Stay Connected
Have a project in mind or just want to talk strategy?
Reach out and I’ll get back to you personally.
Scaling High-Ticket Sales for an E-Commerce Baby Brand
Doubled high-ticket product revenue and hit 1,043 percent ROAS in 30 days using segmented Performance Max campaigns.
Services
Campaign Strategy, Performance Max Setup, Creative Direction
Services
Campaign Strategy, Performance Max Setup, Creative Direction
Services
Campaign Strategy, Performance Max Setup, Creative Direction
Tools
Google Ads, GA4, Shopify, Merchant Center
Tools
Google Ads, GA4, Shopify, Merchant Center
Tools
Google Ads, GA4, Shopify, Merchant Center
Value
Doubled revenue from high-ticket items while lowering CPA using targeted Performance Max campaigns.
Value
Doubled revenue from high-ticket items while lowering CPA using targeted Performance Max campaigns.
Value
Doubled revenue from high-ticket items while lowering CPA using targeted Performance Max campaigns.
Timeline
30 Days
Timeline
30 Days
Timeline
30 Days
Introduction
This boutique baby brand sold premium gear, but their paid campaigns focused too heavily on low-price items. Conversion rates were flat, and higher ticket products like strollers and cribs were underperforming. We rebuilt the campaign structure to match buying intent with better segmentation and stronger creative.
This boutique baby brand sold premium gear, but their paid campaigns focused too heavily on low-price items. Conversion rates were flat, and higher ticket products like strollers and cribs were underperforming. We rebuilt the campaign structure to match buying intent with better segmentation and stronger creative.
This boutique baby brand sold premium gear, but their paid campaigns focused too heavily on low-price items. Conversion rates were flat, and higher ticket products like strollers and cribs were underperforming. We rebuilt the campaign structure to match buying intent with better segmentation and stronger creative.
Problem
The brand’s Performance Max campaign grouped all products together.
This caused most of the budget to flow toward low-margin items, while high-value products received minimal exposure.
There was no separation by product type or buyer intent, which limited both learning and scale.
The brand’s Performance Max campaign grouped all products together.
This caused most of the budget to flow toward low-margin items, while high-value products received minimal exposure.
There was no separation by product type or buyer intent, which limited both learning and scale.
The brand’s Performance Max campaign grouped all products together.
This caused most of the budget to flow toward low-margin items, while high-value products received minimal exposure.
There was no separation by product type or buyer intent, which limited both learning and scale.
Solution
We split Performance Max campaigns by category and built separate asset groups for high-ticket SKUs.
Custom audience signals were added based on purchase history and in-market intent.
We refreshed the creative to highlight product benefits, include trust indicators, and feature UGC-style video content.
We split Performance Max campaigns by category and built separate asset groups for high-ticket SKUs.
Custom audience signals were added based on purchase history and in-market intent.
We refreshed the creative to highlight product benefits, include trust indicators, and feature UGC-style video content.
We split Performance Max campaigns by category and built separate asset groups for high-ticket SKUs.
Custom audience signals were added based on purchase history and in-market intent.
We refreshed the creative to highlight product benefits, include trust indicators, and feature UGC-style video content.
Within 30 days, the brand saw a 1,043 percent ROAS and a drop in CPA to 37 dollars.
More importantly, revenue from their top-tier products doubled.
The takeaway: Performance Max can deliver when it is structured with intent and optimized for what actually sells.
Within 30 days, the brand saw a 1,043 percent ROAS and a drop in CPA to 37 dollars.
More importantly, revenue from their top-tier products doubled.
The takeaway: Performance Max can deliver when it is structured with intent and optimized for what actually sells.
Within 30 days, the brand saw a 1,043 percent ROAS and a drop in CPA to 37 dollars.
More importantly, revenue from their top-tier products doubled.
The takeaway: Performance Max can deliver when it is structured with intent and optimized for what actually sells.
Reach out anytime
Let’s Stay Connected
Have a project in mind or just want to talk strategy?
Reach out and I’ll get back to you personally.
Reach out anytime
Let’s Stay Connected
Have a project in mind or just want to talk strategy?
Reach out and I’ll get back to you personally.
Reach out anytime
Let’s Stay Connected
Have a project in mind or just want to talk strategy?
Reach out and I’ll get back to you personally.