Quick Take

The “No recent enhanced conversions” alert in Google Ads does not always mean your tracking is broken. Most of the time, it shows that Google has not received enough enhanced data recently, or that your volume is too low to generate a signal. Before you panic, audit your setup, confirm that enhanced conversion data is being passed correctly through Google Tag Manager or GA4, and check whether your site generates enough traffic to feed Google’s algorithm.

What the Alert Really Means

When you see the yellow “No recent enhanced conversions” warning in your Google Ads account, it is easy to assume your setup failed. In reality, the alert is Google telling you it has not detected enhanced data recently. That could mean:

• You do not have enough conversions for Google to process

• Your enhanced conversion tags are firing but not passing the right variables

• The system is still waiting for recent signals to populate

It is a diagnostic flag, not proof that your conversion tracking is broken.

Why Enhanced Conversions Matter

Enhanced conversions improve your Google Ads conversion tracking by sending hashed first-party data (email, phone, or address) when a user completes a form or purchase. Google matches that data against signed-in accounts to recover conversions that would otherwise be lost to cookie restrictions or iOS privacy changes.

Better signals mean:

• More accurate conversion reporting in Google Ads

• Smarter automated bidding with Target CPA or Maximize Conversions

• Higher quality data flowing into GA4 and remarketing audiences

If you are running serious campaigns, enhanced conversions are no longer optional. They are a foundation for profitable bidding.

Common Reasons for the Alert

1. Low Conversion Volume
   If your site only generates a handful of leads or sales per week, Google may not see “recent” enhanced data often enough to clear the alert.

2. Incorrect Variable Mapping in Google Tag Manager
   Enhanced conversions require specific user identifiers like email, phone, or address. If your GTM setup is not passing these correctly, Google cannot use the data.

3. No Recent Form Fills or Orders
   Even if the setup is correct, if no one submitted a form recently, Google cannot report enhanced data.

4. Duplicate or Broken Tags
   Sometimes enhanced conversions are “enabled” in Google Ads but the tag is misfiring or firing multiple times. This confuses the system.

5. Consent Mode or Region Restrictions
   In regions with GDPR or other privacy requirements, lack of consent can prevent Google from receiving enhanced data.

How to Fix the “No Recent Enhanced Conversions” Alert

If you want your Google Ads revenue tracking to be accurate, here is how to troubleshoot:

1. Audit Your GTM Setup

   • Use Preview Mode in Google Tag Manager to confirm your enhanced conversion variables are firing once per conversion

   • Verify that you are hashing PII (email, phone, address) correctly

2. Check Google Ads Diagnostics

   • Go to Tools & Settings → Conversions → Diagnostics

   • See whether Google has received enhanced data in the last 7 to 14 days

3. Test Your Own Conversions

   • Submit your own lead form or place a test order

   • Use Tag Assistant or GA4 DebugView to see if enhanced data passes through

4. Confirm Import Settings

   • Make sure you are importing the right conversion actions into Google Ads

   • If you are tracking in GA4 and sending events back, double-check the mapping

5. Review Consent Mode

   • If your site requires consent banners, ensure they are set up correctly. Without consent, enhanced conversions will not fire

When the Alert Is Actually a Problem

The alert becomes a red flag when:

• Weeks go by and no enhanced data is ever received

• Conversion volume is healthy but Google still shows “no recent enhanced conversions”

• Your GTM variables are blank or not passing correctly

If that is the case, your enhanced conversions setup needs to be fixed immediately. Otherwise, Google’s smart bidding is working with incomplete or bad data.

Final Thought

The “No recent enhanced conversions” alert in Google Ads is more of a warning than an error. It does not always mean your tracking is broken. It usually means you need to confirm volume, data mapping, and consent.

Clean conversion data is the foundation of profitable Google Ads campaigns. Audit your enhanced conversion setup, verify your GTM tags, and test regularly. Do this right and you will give Google the quality signals it needs to lower CPA and scale with confidence.

👉 Want help auditing your Google Ads tracking? Book a strategy call and I will walk you through your setup, fix what is broken, and make sure your campaigns are feeding Google the right signals.