What the “No Recent Enhanced Conversions” Alert Actually Means

If you’re staring at the “Enhanced conversions has no recent data” alert in Google Ads and wondering if something’s broken, take a breath.

It doesn’t mean your setup is wrong.
It just means Google hasn’t matched any user-provided info (like name, phone, or email) to a previous ad click in the last 7 days.

Here’s what’s really happening:

Google uses enhanced conversions to track users more accurately by hashing personal data like:

• Name

• Email

• Phone number

When that data matches a prior ad click, Google gives your campaign credit. If no match is found, the alert stays.

We use a third-party lead tracking platform that automatically sends this hashed data to Google.
But the success of that match depends on how much user info you collect.

Typical match rate breakdown:

• Phone only → low chance of matching

• Phone + name → better, especially for service-based lead gen

• Phone + name + email → best (usually from forms)

If your campaigns rely heavily on phone calls, expect to see this alert more often.
Unless the caller provides their full name or email, there’s not enough data for a match.

So what’s the fix?

There isn’t one. Because nothing is technically broken.

Once Google finds a successful match from a recent lead, the alert disappears on its own.
If your enhanced conversion setup is properly installed and firing, this alert is just a heads-up.

Bottom line:
The “no recent data” alert means Google hasn’t matched lead info to an ad click recently.
It’s more common in call-only or call-heavy campaigns and doesn’t necessarily indicate a problem.

This had me second-guessing the setup until I dug deeper.
Just passing it along in case it saves someone else from going down the same rabbit hole.