Most marketers want breakthrough results.
But most marketers play it safe.

They follow the trends.
Copy competitors.
Wait until something’s “proven.”

And then wonder why nothing’s working.

Here’s the truth:

You can’t smell the flowers if you’re scared of the bees.

Marketing is Risk

The best strategies I’ve used weren’t bulletproof.
They were bold. Unpopular. A little uncomfortable.

But I moved fast.
Tried something.
Got stung.
Corrected.
Kept going.

Some flopped.
Some crushed.

That’s the nature of bold marketing.

Safe Strategies Feel Good... Until They Don’t

Let’s break it down:

• Safe: Predictable, low upside, slow momentum

• Risky: Unpredictable, high upside, fast feedback

Safe feels smart.
But risky gets results.
Risky gets data.
Risky gets attention.

A Few Bold Moves I’ve Made:

• Killed our lead form to make demos frictionless

• Sent cold emails with zero pitch — just value

• Ran ads designed to repel the wrong audience

Some stung.
Some worked better than anything “safe” ever could.

A Simple Framework to Follow:

I call it:
Sting → Signal → Scale

1. Take the swing

2. Watch the reaction

3. Double down on what hits

If your idea has zero chance of failure, it probably has zero chance of standing out.

Final Thought

Marketing rewards momentum.
Not perfection.

So move fast.
Get stung.
Adjust.
Repeat.

The flowers are on the other side of discomfort.

Want Bold Marketing That Actually Works?

Let’s build it together → Book a Discovery Call